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Harper’s Bazaar enters ecommerce arena with page-to-site shopping

September 13, 2012


Hearst’s Harper’s Bazaar is enticing readers to shop directly from the pages of the magazine through a new ecommerce site that will offer apparel and accessories from luxury labels.

Alexander McQueen, Burberry, Marc Jacobs, Proenza Schouler and Valentino are among the brands that will be represented on ShopBazaar.com. The site was created due to the constant demand for the items curated by the editors in each issue and will let consumers buy items directly from brands, the site’s launch partner Saks Fifth Avenue or select partner boutiques.

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