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In-store

Nordstrom targets affluent New York males via GQ pop-up shop

September 14, 2012

 

By Tricia Carr

Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a  pop-up shop during New York Fashion Week, a move that could enhance the department store's brand image and build awareness before the first flagship property launches in a few years.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Year-end sales jump 9pc at Hermès
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Hublot signs Jung Kook of BTS
  5. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  6. Men spend more on luxury, but shop the same amount as women: report
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Ruinart welcomes 2026 art series partner
  9. Watches and Wonders Geneva reveals new plans for 2026
  10. Monogram partners with chef, television personality Maneet Chauhan
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