Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"c1d5f24eb13aa9932cd0db0767c6ed0d","s":"16b783af258ab6fe"}
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