Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
{"ct":"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","iv":"34cbbe867064989d01fa566aa9f0afa5","s":"9fe0e2d3899674ed"}
Share your thoughts. Click here