Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"954153810c46de23a18d68032f76258b","s":"a25a76af682ecbe8"}
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