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Mobile

Personalized mobile banner ads: Does less mean more?

October 5, 2012

 

By Rachel Lamb

Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. Aston Martin to build 45-story residential complex in Brazil
  6. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  7. Pernod Ricard flags first-half sales decline
  8. Bentley commits to cutting airfreight emissions worldwide
  9. Burberry includes consumers in Shanghai journey with social media
  10. British designer Clare Waight Keller joins BFC board
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