Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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6ZzkQ0Nsurzk\/kxrISa7lw\/Y9Mj4hG2Lj3dpGF3xHD+8HoOkRVg4NFb2sJKwZ\/79NbsmJmB6aJ6u1rzyrYDh7rSR5PEA6Hgug9g7KsqD0SIEjJ6SNlQ3Nq4GCVz8VuTt0bTb8dhtxQEAA5y0NSbXytN1lFB3Vz\/vnUJC7QmqJUjqRqeKROzfCF+thwpq7LBypD2Kp3MgwPLCPrIapKULH4LClYA4MvZ45hm0PHCFd2GLxKPx0Nwf5PetwLBDRCOsFMK9sMuuM\/sIwYxxmBl0QT7PlrIU\/zZFtP9osgce46t7ly9RedDrl0CtHPaRufqHavEgzeN+CARYfPBKaXyV9wx4Vik3Fw70lwNH0lwLZynIc5ye+Z+2o1dTleA6uS7MRh+UzuR3zMsxLXgmb7VQJwd5d89m4TwGKcHL7KXaN8j28O0B0DX\/SlXWEAwfv4yn3oOlK7GtozT\/VkmQvNM+cX34BVSo9hsHuX2bw0WBAZFxvwD0cGVVbrWU3zO06+gqNaKXZzeEGmPPhhkjOHhe+teOjkBkz6DDpkuDYTtTEEB06cMVihz+YAru+l\/YvDom\/D1WfDs4POWopZEW7gCiCSEBRo\/bk4USGOzw5Nsmdrn+DKodI7G95e0FhJ4\/2hL2ov3WFcqmRRZGWjgXaSrtGXHwPk\/04zNS5JsPuzfZU7nyvA9AlMKYd0I6Xt\/2x9\/lf7nmn5Fj5w4mGesGBVCSCTJ1J\/fM+03NW9pGQsTkKqQxCzob+t\/IH0A7UrK8\/ZkvDXomwSCirNDa+HotXJfXAdpe\/I0sQemir+7GefT+0f5Cu4JrcYBZYPnEE5T3xPRDh0TwbY+nnmYBqMA8EP5\/+c\/2M26Wa3xbfCHE+k774eOTz2V2Yt43XXp+eZAmuXAaGBpDYSNsES1VCJf95dv9Tg+F861EogJRslcwLCP0wH1yp6WQ2iVcEw\/t4xmx9C1XsvMWf3qMga621A1hS92wvnF8hSBjUMkx6os2Fmbjsqnc4t9NyYSkk7lumKM6nJeDv60tCnIfe\/0SvDq5yGBfGYpKqey4MPm53vvQTojb26oY93LVFvZg\/SLG8zF+kvm6aOIqe370Gjeh9cjbaow7QviuqUNHRJvfY7wwviHvF9JnE7ESBZERWt+QeIfcyuqHHqRP+PX+5g+\/StRWbgLQXWvV8xqpmHfrA2g9BY8ZfAD\/Pr5jVGnb5YFB6J5yKjr50ETCJjI\/OKhcf+7DupAVWK8XY2Vj+YdIOEzWyzMzJlL6bnJNO5EvT6DsxSXCMAP9MT34os74RaG+rg6VEUs2FpIfVw7aUESlIZf5YpdJAIJko7NAes5k4MIARb2\/uBHjJ6\/0t21wY2XNFWB2jSW\/HYWWF1p+LCbrXq0L6EDrR8wERCodhqZ3wmlMTp8jDJvq5fak76owOA+tEabckeq\/Ui1nj3UlgBYl1bg2P2V2KJe+fhqvOVggIzB42NdTQpBtEUE4ffL1cbLFAVndRSMxB4+m+dewJ482VKxnOeDMztvtP2KENqAqBvnXASL+tctOwqZ940TaqcnUgTRyG8qSXjnr66VtE51YI49jMCcsj+4J1yrVkJZH36smIFn0PbS8mSNAvlmhKl\/WmAdxN0O\/1DtWCGjYo8PtAnQnAoZPeUjV0vlxS6POfDWB04ezJyVtpz5SqAYqAbSKdyRhLNyc0XfMgKWYhnC+erNBMT6R2r2KjlchQYSRiqPtLLs98I9uqZRVURza9ysnXIzzAAFn2AWqPr41DcX5Al+sYUWftGw6AGpmKYxv4rm9hFZLfXnNksCSn3eKSVDJSyBR6G6wRZKIbdAdUKs464aY+\/vqYgBieqAmBGtIsYr9hvzpG+3+BNKOr3PpQOSiUdLbhJL7JQjJcZ4Sq3txbIbjCBLnQvLFZBeU+Dt1S6+Li6VpjSok30kLHQW+q7lTTjKr2d+pPXS7JLi7+R6s60ise7UEHi4itSX3QAA7B1kkRMLNRThlUCKKkntmbm32x2Yhj+gHr29prLJu9cPbyzBT1j3xQgrPfGgkez7FXtlWg06eC5ipd4finGPUT8SBa8pbcABbqqLWu46F0rghCnKFPD2bkLDomBASb8L7jvjbFlgNwm5+eNcmDQfhiC8GoM8OnPRWxax2c01e60KtOnPvcuXaEOYhbsCkhGcZJvrvhH2vcv+s0WbbF0pdhD\/6vLgOwsnViXiz1VmwDTyfUTbiCatzgld3x0LGelkFqgrJUVTc2Jbc\/zPXv3MZ803PL4U3xTfSQadScODI4xGXeUhXZ+8947W0WOYC95jhEZq3tWLvqWcwLnsn6tRnxy00rAK614Vla9w2o1y4U\/CzAAcGiijPusjl1u1YR8sZq6bFfKLfmE86w311hCn5Dr6QIb9ncJj2IC0AEFPChSkPaRRE1Hbo+kcDVuaBi+81G\/\/+bo9UZwdY+GB6ZGCtWgPie680ZWdrJoFDOcXR3Wx0gnzCQksvZ55z3IJmkuz5B1vDhpLlwEBhBBe5LJqcjs5ba+UTam\/3T0l6\/o2CQX8auNmvOzMC2\/FI+SSsUgguPanLirAHGMXN2\/VF+1tN4UolDsSEa8ieZjxwvHW2JmYkIaQIGAlKPfTMK2rdJiEB3sShwEas1T+IyAcZkkgYH4WF0XaAWuefUc98E3Icfu9qBKr2rsgecFMCjxst6CqILhlnXlSgYfDu+fVUcLoRwHTvgeN+hlG9RHV8siBWhpOOI2gcDW9UxOUVeAj4k1x1UYwksFX4oqCvV2eRZiSj7SzLp+lhvw70GeCZtekDLG+Z6jd2TUOxyN5ALj+WZC+p3DS7XjCjwe9MvG7HPDbhoytp4v3iRssyavpSUQqKQN9J\/bzckyEKgcgSYb\/SGXCLzin1MLgt6jIv0WymI4btMMS295j0nOsMCXzY6UyY2qvHwcNpgYvAPJpez7B9K7739E5aInG90JBFD5SaFI6iQhT2TJDBOJvcZGktNZbGXBZeH1Mk8GyFsdaGscAQm4yPnFe7vCal9+9wXzxAFQkMFol6vltsEvi6zs1TuB7zaSUvkEvBhYw1ScT8RwcAJQwQwHmjy6f4NAov1F4Dv4oJ4dG0z4miuDIQlNgKzsycjDL+u5yDnlaVXDhFw5DDus08kKhC1+NMZ2SEmHCQn7exQooXQf5yEk2KXJef9mdkqqCYbTAmM\/otLA7yAh8NyNB8ULhpmUWbJd4W6X1ZitAAjFovqnvfr4zPibETX8zurKD9d0VVJ9QwpPJWaaIQVI9sDpUKrV6VI7SYP\/X1hB8JW2rCmGp\/LOseT\/J07+N1oS7n\/V4Fd9ojgkPDxf4pKpzCZPzIJRepquBsEu9djYZY5T\/V4lAINU2mQxOub1vC+36q1bZJN1FrVcFG62u+tnd3uORG4Hu2hmA8DoyrwzUWekoHN7hfSBlY1Jqyxzrh2Wou4OE8OclHDXzXwDE1xTQCCv9falIuz6DqK+jQvnyUTkwptDSkZuKjYhSETDn0E69Re2Vq8Wrxf3SFla1vqRBB1tMoDTQ11gGni3wRpPYTghrDK\/wWvg9RHB4YKyavHNiNV2zzgGAsbHLdb1BWoCi50Gy7cLs3fNAmFIOFOTlb06XDM4T9urr+pG6vt7lSgqhmxh8FLG78p8p4m6BkLckOwQvGgE0+bdn7sgbTHjcBx1\/LdEY1obLBrKj3o9yTTc4TTBsdRZMo4BrjImVSWOeWgr\/JaXjrpOYOXhxVXdc\/6TPwR0uTrRpiaacmGPtPQyfHEJpHuYjqLVGs1eLeqszezoMb6aoEGdqxB9EHECY6QI\/lmKAt3oLphK3PQZjrq3cbswFoIK2YlgD6j6CnXs41gf\/2Ts2JLqWAVH85K1qpRAt2M4J9+Os3m2IUVX\/hO6TsJwTXMHnt1DMZKLF20mktzfvUu8X\/DZ9fJkcn9+d512f6Md6V6zsEvmNx8gUx7nCCbdtiKfO8ZBVPqBCwX0jtEnyHy6sg8FgloKB\/FQIZsAph5C98f06Vf+Y0gt3nwdYuITbwjkUMTOkRJq48YF7Nu9CAVzRtbwJcn7eRQ8Tp0puCs5qyTMJsIFKS4O94rSfxV6FruQ2lJakmMd5NcXFKsKIHS2S5\/7jDeFCsM+36kqoLk5Y7SVeg2u2Alw5Vmn3bD4om8yp0mg8Mk3UqD+JAEi5CvBopG51\/LaTAoIb\/ID6grgneVkSt13XiHDee9q7cIW6iXjTVbjwvwKYwadHY+DXjHb\/j+uf7NL0zEWXPJxa32aES4w7v1bfrJBQk7XchqQ==","iv":"b9da01a63a0e1b24adc3e8f582c55e74","s":"f4f9789e3b913eaf"}