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Mobile

Personalized mobile banner ads: Does less mean more?

October 5, 2012

 

By Rachel Lamb

Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.

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  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Balenciaga deploys new art series
  8. Can luxury brands balance AI use with heritage and sustainability goals?
  9. Porsche plots ’leaner’ future as full-year sales slide
  10. Culture is luxury’s next competitive edge
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