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Hermès taps techy microsite to push collection, lifestyle

October 12, 2012

 

By Rachel Lamb

French brand Hermès created a microsite called “Knot What You Think” to push its fall collection and legacy using bright and interactive colors, music and imagery to entertain consumers.

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  1. Luxury brands are now limited in naming capacity
  2. LVMH appeals to eco-conscious consumers with new sourcing standards
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  7. Burberry leans on poolside nostalgia for high summer 2026
  8. First-quarter revenue at Kering drops 6pc
  9. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  10. Fendi announces inaugural Design Prize winner
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