Commerce
October 12, 2012
By Tricia Carr
Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.
{"ct":"HJricM5TgmZd+87LzFmms722gP6XqFtjj6rxNM2vhsdyaK6iwpYKzXoIqgMD6vzYlia7fbkbtqT2Y7BwS+451rKFS1\/VGIg0YHZ9SFJQdwwi01EWLzmdme\/YG8HBq1BUKi8D50NsM3FP5+1Op95JStoABtcJv8D+gv2o3fSabBxCZDrRQLZoAB53\/O6mKp+waLnxjEXenMKenKdLIySYF5eEyYzV4SQ40Dde76EKfoPlt+EX+11usjd1eTmURuRpco7X32zWwz4QIwvWfZT92cdCMa2+IiPRWqiBM69oVLqm799iEtMaHhCYDQQsLtFdnnCOgZJPv3M1Lfqulz02VFP8k0Lv1rc4GAWFcYERbwW+nXlrv+aJC3JB5nSr3IxGGEbfRVpXfmQEJkLUk+PFAUucQQvfJq1ao0ms4SlKWqmBo6\/nrY05KphXQzz6qWq53BftzXoNm0VqPQ8ks3uTM+1ZJmdq4TB1Qd1N5CzpWVlDjYYkQYQjAUuqU0HhRKRVxH5jfvL4qeqPVL9vvQvhQiFWub48s9AuZAzgLjQ8PcBOrTRRopj3\/rdz+vhyCNHc8dUE71vLUBsfWheYdreCtS8GV5woIh8dUxhBn4Fvm\/5NdSWpopy23WL11T69XCuksMWXFJTZsRV9dfkcCyows+MLjtn7OAOMoKb\/WHnngDbf8TtkYAsYtitvRm\/R5C+Fj25FNIhurS0rK4XZBsGCbgVtYGxoBFihakLyvgOVbxL2VYWmdElpa+W+7TfBawJy7qFpw4+Lwkk36ORveWdQnhBa4rX5QSQHGWvXFp\/pOECPS+Czhy12Sh7YNgb\/htoWNo7cOiQdHtZf\/elPgnPiLifnZqcETwONuRYhDjCZQF0PxrDzfORRHLqSG268AqCYrB4HwidA16GEKKAjaePjD6iSn9pbZtM2OHgCiUVn0feQBoWulyKhNY7Dy9Kf0CHWP8UQIvVH7NEnvfKr7UGnYS+ZrR5kasBg5XRxFW3VeAfoF\/k17xw6JRcHHyXp+JOBtulZ1oUlCF8F1NNW+rQM2hDhS3mR3Po5nZxveO6jS\/Gwg2hge0m6MQPqY95xmf4JHf4Mh1fFawN+Qj0oxKc+TwzjGhup9gVvUQql7FgskOyoK7F1+njGhFuktr5Iin7amGQ3FW9p69M5i2wpQa4dx0gevwDHOHYgYGmxS2s6f6LnGqxdkdnSpS5K21stohC42j+f6kV3GnqbNx5MvU6Gl3UaQO\/RlWphsBqXobUrPsplwOx341iy9cqAAdU74DWeiBsxJq9fOmNpMmrC8a7OdZuFhIOK9t6QE7ar9ayz0D76f0JsHSwrr5Lm3AkV8pJGZI9T5RAIx9p6iF1seeTSIeaqNu44jQWybTKAzygzUBeY\/KU2dFnPwStFET8iEozpzyJvNgrnePtr9jmVeREWc9ub+cBy4mRGmyCI0DDV1FlDjsXvhWLEDLGZo5Tv6YvBOW1ZomL7YyOqlVVgirQcGIHCJ6ZH8aVubEpg+72uQDenvvVa9DI4yde3aPNpE\/w3JJ9sAi\/H1xhsymI10IZbtHao+F44CNFzLa3+uEbeJHhLe02yPpTcR1I0rW34JdcRecP5gBXV4mD1629wP2\/V4W0xQyHBX+OwQxLj0lygcwX4ZCwiFWIU29Qp3HrEoGgjkHT+jql4JMtF4P4Fxlhb7ZWlNdQ\/CYqCDFDMidkOj8Thl3MQDWSTNzfUUx1RGkFNkTqRWAPDPftXFM8gC9\/6rR2LXDk+vHBn+InViN70NWyp93Ji8Xz7hjjewbABgIIWAWWOv2lfBkOcmqCV98NOq679D8pLrjEwLtuV3lSYU\/hrsE4v2f8hZ4Vz2PZVct4usQJ1z1mhUCqLj5PqFKNOPWaJ4UzpHE1tzC\/7pC7xJre5LMpXr+vcXFT4kLZ6qiKTFpGracN+8FWWXufVDTJP4KaOQoGpeYwXl2VHSEmNQosktvPOu81Zzd+WvbJHI8nlBgdI6X8P76yScuO13PI1euyL3TeNw6kwxnzvpPbYOLF9cIwjMBhqsN8nvB8EujEv9K8k1KABUfEiJ7fhBCEyyl9Pp7AMJ+FKb6ULZRfg\/2gq\/+OHofpnJI7fXctO2gRjUdnbj7Swh19mTavAu\/RQOyx78eR+ApoqDMUINRsABDVhSpwYuqxKccJUvJaE+W1WgK6WegVifjT+S4BnJ0w\/cRON6L9DgYLPa\/wOWB6oM5gMDJO+Gd4nj9NCjdOlobJBfKVkHnj14pOo9sun\/3sgdGCqsEl9fH2OajlO\/vajG+97LyEI7a+kjt1zf\/N8gzTcdlfOPyz2UdMfbwqwx6\/3eM8ALuC1rUhIXu6TFbJXyGQYLJHp+N19pBWlrw2b3bjKJ4JN6qJzjVnZumdRciOq8YCWqIrRWvQJ0LIh8WocQ26fdjlh+yrLfk+L9s6N4Jh7gca5rUYZPq6U\/JIxbRjFj2l4P9lKREELzYdGvfpBE3Mj+d0IMTUvYZ6Lqo28LP4CeN0c0iMuG6rrd59XlOkmt9mN2yRc1me35cycsmyLY\/zinSAjo8wQdATJWyjRxHzvD4yucEN8mlhQaAnjlpk3TBWcpcm+dLGPt7QwfpgWp0OpkDeaCadt8rdWEaKjZa2LQUoXTiW63jFQ9APy5Jclwp+4XZM0psTdBpkpkeuswMukCHTOPz9m4r+HQXaG7TEuy05uwdjaL6FFIe9FU58ogSx1fr2XgHx1p7Es\/MqeNuZ+vMfqugRzlEvQvnFr1QliyAll7LAhJvKa7x94SF7uU0U6KXMZx35Qy5W3GkMgGj2Dyff0ozOlXqsal6eDN7HKup+RLOWs7hWzKXLs06QSSjO1Zb6hJOfpeQRVO+0x7UKREuTC0ze4b0ueq6LrXvMv3\/mrw8NuPf2mRO3kCYCX8Gd8Ul05zs0kx1WqdTfRqjOgZ9yfufavnzrb2f47p+Dv9foVPWEGfDQMAOYKFjURezzibPfBDANuxp\/sR6JMsDw39M+E07A0t4BxEvXtdPbA9D7DpHUrrG0BPqQMsN7\/9hRa6qM5eM1KFMC8bVu2lT6PWPkkAZpQf3Dgi22LP9yC08rdC\/V6TrGn12egdAqTBx6wmdglWF7uFR\/8k742Su5OgTO0FX5kSXOu2tRiWXs4uZwXBB4lfWrEWUNIX\/t9sBX12V1ZAjYdh8M0j6\/RLEPmorh+Ey7pImqbrQsFxYLv33Yh76dlpxi4y6A8DG+p1S6vsgCvYz9aEQ9zUsWWkF92PPZwXQeNfbToYK0ovTnP8j\/ZRG\/CMlSiIAX\/uOlHRNTHkUyHMGYnQtwEI6GfTs1nlHvlYNtGoHd30eWtlmk04ove3Dvq1G4etz32tm6OvL3KpVbC6lzBGK5q+cLBeW7WbZ7u0GEEGmeXG2QNHiwzxdI2SbznVNvPXpd\/x2kVOo4ofvhsmTHqSc\/vQJUBBhQfQpOydMunnXUU1LB7hWDX2tUIgGIYGdfQQ7za+l3yHDT3qODBJn5pVPq8\/1UE1yL7r8ygj+jW899wZtOeLyribf7euKYdpEz8ksTKDDU9gOhB6IPW+dGXWADZME7Dw8Q6mF+xQaT0oqf6IUGM0lZVWow7h7f8o9UJ4sa5mpTUY3X42bWIx1x6Y54GH7NVeYaNdbwFIkhyDw3yPh513FaTrynODmVT5W9uDiUPHZvS4+w6n6+tm3M83VHYLSeLChF8MGUBUb8PmdIEf4iP3tXDlgEeZj7Ac1WnGMYrroyYf3kN13nfxIg+GmmjD\/AvofjEan8TSoZPW7NcFBarz3riuDmkmx1lUt\/PqQvV0ynRBwQOI1mgYDezEcpf9QPwXdb3VO8bTUr7BPAniEuixaZhIgLCfaoEGk1Pvwq6PueP9JWi\/IlkrHjimDHx9MyO8a\/XhBwGmLMZYGA4ZggBoF9Q4tCUegjJt8Jm6C3ZiceAKnMTXfydsAlSfnKe3nsHwOf8LgGb8oortgwvioeNR5jhwGeM1q0s8UroP5yWm46QNKbDHymQvhR6iwUelL1x5tcH7pqxbP0FKCqtuyztchKKXVa\/ZbpMvKrcpfQq2aGc4qYuX19gxR7bjuB7+Kh0aYVo58DQiMUTRAJyfwT+DnOhUbZytb6j0Lu3QfSMpXumA6DLH\/GtiH33iSTV\/ZmwJwXCMzITadbyz+52ittNXcKWVgL6pipo0jGFRvELEkHpEkJz3pocI0ls7UNQnT\/T4ziPZpKqu5HrEbkaex48RWt\/6Cx71jvzGIU+IQbxxk2BE7bkpOClFE0bvdUNPpdF+kPQFiU\/CQMMyHIpRfeNi+gKeU5hKJYoZBFxl9c30mhJ6YtuMNUDh6mdW1HESQUn4lE3wPX+HEtuoHnu7nndR4PYajA\/pDRdGRtPGmrfFV02nWj22DvVRUj1sXYub9hGqShztVlXBO7qFU3mw2xbsJDdzF6kw5JmsAQrBEwkbRuit\/O\/Z0dcRUiWf\/VDIoQmmVHJtqfE7diqjtTRr\/xYTyaUBxZsn0fQ5GmsMqXAyzJPAw+nmehrL6fYgYn1aq2FOyu+taQLqUoRIa7fXESLm39BebHMzNDim5Nt9yVxK5wUM4QBhmebi\/QYSRwOuFm3QSRpHv9O+VXNqXIpwrpTlR0HN1j8K4hJptUeym2RQuqO11bBpC7aJ0Uux0ZtcHuTBjHT4w5jKA6soMf3QQVdLLiIsCjka+lpHRKPw03kQSheEDb0BoAYakyx6xNRfVSTdQH4yU3SLSvm9YeTDxcQXUfYoNX+kriDcudj\/Wx0xp8mIE3rvfwVPIBVJawUg+2HzeX6GxbJIW2Rf8CKy+zZJmk4+laksOtboD6zzgN+14Y3Fsy65cUWH\/UNjbJ6aQCZcDEhubsjgvSS2p570KPjwQICtznhksE0Hqw+OpxTHnRBXAuQKJHkDK1JPbaOP4icgjUA1hD6cZecj5jXsQkXxxxVhPBxhAhs6y1Mnxd\/5iQHtPF3iXyyA\/HUEYj1SdxTvpy7nhLsL6nG5Aq\/Blbm2S8EPt2uvfoAoHLYjXMT0XdHPanZ+7UustvmQ4B\/lNYeOQreiML33PkE0liKgdD+LEtC6TNUMjnqbJMjUC2GJ4ih5G7BZPHsewOB3MzNfgNHLsZVf\/u4ybB0fSAE8xxuhFhMCUtFKFKFJqB3tgLn071prQ9lUBAbBcNlEfHIYfuqHSZHgov9IOe2H6mjImp+NirLjTDOpE+U5Z0GG47PSPWu2wyPgUPUwjvv\/VQAZNHJDjAHcWU5nIu5QGCX77\/F53mz4FB2CvQr7TaJIfDRO8FaUD8LeLVPu89yW3jSzcSziIqlzEKrgNoq+M4\/SEsOvWqLU8e+5JIVXzXjEb82Bj6fXZj9NdXDClUFcKTCBILC0S7e8G7w+EDdRokVcp19x9peX+NiVeemGjYszLbkPxuRZJRmCWAGDu2Ld80wxaIMAuZJXLKIKvfEriewy3F2YZvRixjpv94zR5nVduVidobsft0qYn4ziNKnp9tPzSgeXAL0V6EJA4BWHYPKRGnPSSqvYsiaX90HIhisAdJADY2Uo5dJEgTJlVw2jAIbw3AiARACNEVfmISfFdyd2GO1NElvjnxyAM9PLg7WckM1jSYVr2kz5e3cBouKIoLIb4TbRH13IkS\/sQwDmMdLAjkCOih10YxlRQuCz4v3nDYiSZfUVYOv\/ncbrSIOEbCoNGQMfMbZi3nF9XZv4566rLGqeJ6qEuP7tb2ulD0uo1iIXiSmqaYWoW4tCobjv4\/QGiCebHJ29Jbg+m98MXdPOwZGSvu8QndU7paF5M2ZuaaQg3d62T2u1qLIXMYInYsqDR8jeBZQmeXGngtNa1K8Efj86PDoI1kE1\/6nNRBZN4\/mvQF3Frbhq2hs9qHPJ4Ql+MppcWgrJLTggVTXwHDX9FetHcLTAC+6r7awqEB4kvRmqn0tqeNVxbiOSJktIOmLScppvZigLM6Lohy5+HByoghyCfA26focL7L7AqNms63zFfe0mHnMB0EpdUKYsoXAgyw8AhutPd8bc6QNUHcitX5A5kaZ4gqNB45cx9qJg1byBhA\/ekxKyamiSUGJdy\/5uG45ACecPevZLUKFNRQ38B878QWGTXsNQu8BCbww\/gD8\/55ptufXF7LaSCIAGCzUpDNwFnATlyM4+ei0SlkIWuWZesmcMEGwpuq3dDGwyo4pyp20836\/6Jw1x1dVwJaDJMM\/CQ002NAz0Rl1VbUT1D9tlM4ltJgjDKkxWUU3q252SwAK7VrEFXt9x0qTTeF3PfNYMKPd\/GlXNAsdarFrSztMY177w9CoyIkQXhfOe+u43QTIX9SxTTNheNbzAE4bGpUGWjMlwZBkU7EM6F3wJ8u\/BflaqvEYk6MusCz633fMBJ4dlUPgqT2RZ9kshf5bqiZ6fkCkVWL3UKLbWQS6iS8z54+KcssVGUsHA+PfGVsdQie39tk4jN+Tug0mk7U4PySxfwDx7yVKXU0z32Y1gmasuijYStfE4WxlfmGIQKwaLmr4c5\/tnzZ5o8bBOPkO9x65sQ\/p5jV2t\/8VVwKHqSJeBkQOS5huIYFOv4T47yiZvrDfK3wwXPm1fKXjHeRDLg1p3Fx161m6OzLc1g15LBninJZj7i9Qwc3OngYi68vRDTF+fv0hq5YiXQwn4PLqH0vBfaKwG\/TrX8cy2q3O54uZExqGaMoQ6aT8a\/8BOlyDHCbhvb3jKJv2zDjfvT0YuCrXCura03Pm1Pk78sVrtj2Ot++mmY5ITxrm3VeGDxVtfBe2AAvXv38nj3qDHyRIVdFWmRkWsjgCeqI+KsB0O1OloTDqyQIe1yrRE+4DKf1UVnA+v1xpRRLaun1SJz8OrBmOHcPygDzwO0\/875TOHTP+v8eGVCxqmevZw6nN+hk7t\/6hoMhaRC0xldpDpsk6knBbgEzqAhn5w\/uS6GrjNN7L\/nKjGevtXiDlpKo24OBrRUbNv6BNkaY1QETcXz0e39PQ1mU8bG1FRvRlqKWy8xmA1W1pqxCltt6AoFLQwVIUQy1o7sgpCgKuoqoccl7DPVxIjrhrjBrIU\/zAxj8ClsdcDwUOZioa2ObA3xmAqGrHah9K6xLtdMYo6v6FzXjzpWIXFbBIGDxl9orvxVa4DBcfBgDwWhcXsSiZPdPJ94F5v3olIYhca8mDrRotQwECk6blvIaBSWJJ0\/ZTtZX4b36pzUWPN3yI9CWV7495HyeVyeKOFS9NeWT6oK0fUJqJ7eiSIfGoAuczHQIk9G8i7v8RjC826PbZWrmpPbwzic\/7XhzlrewsVyYwGUd3lzi2fYunlHsXatydjPejbkj\/+2EMAM3LdBLajpGYqXicPy58boLt3tMen4TibkEs5lHLuY6AFFO2p32RP8Tq5eqM4gWt++t8PSPQcXEKGqtPbIkwJwob+tWJzP\/IwjDI9bXYS27DJQx+BTWzKrS98Vk1uf\/CBc8ngs2MmH6bFXDMHkZPEcDTW+LFXbqhGDP+jVJ6qVmpnn25e+AIpeXqOtxwxps+EK9gpPxEo7WXT7feHRHs5UH+5l+McElGzZe4rQuYgf64uLQFxAgBDXCGI\/i9A9uXaIk3fvjuo6rZtsUG6l7\/dbD+sZZMLdAftJUgpo+o\/BOJzuHt9pR0hQZ\/ZBNIwzdznwSXfNg+S2RqjRIkzoib4EHPOBPN1gjX6RiQO0zN+SrH0HSyDx7ai1w0JLqwI3r0QDyfyBcmdSMDpCUZHOQGGEQxm8RHo48uUaWjxmHRARqwmSoFwo3fmRcEYgIhAtq08n5xwY\/MHDEsco8BI7w82V+XPl4Ggk3Hcr3V8XpSq8HJEA2PoWn4JVAOH3HURPsuMyUzSglIvws16ZtVmg1VX87+c0uWvPcZxZK0nnci8Pdlb3Xq7tot3VSfuF1W0W3AQmoBLvGwh8byyNcRj5lQwlZBpFVLoYz2LokP433lsznC4xPpthRPs+hFpqhaaE8pzMPC\/cBrkn42nE7fpFdnbWKYke+yKqeFWUZSBaX1GR9Fx1NpEDEln4Yf7uaP3FffdACK9P6Hq\/Yty3mL4TuDoCR6bUHQ\/A3uqUO4mWQfuESiRF10czN3wnSucNC21ga0sEmX3Upy93WkaYSKNlKiqWDkpf24BKcqPav6Qb4wsYYF\/UHnDhflsHYlevpU5\/j4lzu0eSeWi4GUMbA2cruSQLsDvz+CJzx6UTNB4XuW7AFx7Zmkqb5o2ksknBPq3q9SqeqNsJJW79NSreZmgz5j+LyYQK+JONQvjnSNECp44ia00Ej+2\/Sd8UNwm3k\/KA0XhRA+k12GZNhA1Y8zySKV+OXVvBLxsdHE\/rlTkmBJMmOL+PhlUqRMh\/foQcY8tUbRr80zRQqxaqYQTLBtd4f4CFmV+b1DZQ+uCDhzCVzbs77ImAnEzp48G8FS48EpTJc4XexmyAam+bmWnJhpUJU8w4U+xN+d5grhGe5206qZxZ9F0XAAqIobo+\/KfCjJtoW50g5qTtJJXWybBI6T5KQDzclFDu9mbiuykX4YV4Ra8+rOr75hfpf8vhSr281r8q0gC35gkbVucL\/I6Exz8em2hAET3mcNc3cEbpAEjkLP0PmcSF\/9B+7EIquANv+wBLQPuUAGikgwhUKSLF2A+RPIBCUL\/aEDRf0H2dS3vZMt0U51cG0etT3dCgsUq5GsHacjq41vJoZkxaYxSXsPZ891yHmrfhFCKi9kllVSmkPAmmqN4CcRccijaa533aOJpoIf7KRFJFQrC95bl1ZD57dDTNq6Gd34lds4oFKCRcXv5pnWWM4tDrwZhxpnoHoSLN6uRBguJvF0LmjjsiE2lpHeOFsyUs1bfJuhIhlfdeGg1Ryy1NSAOFunQNCAbTizjSijLg8D5nLA4rykiheM99cBpJSFAe1TeqyAkgsgFdaYY\/BMreU3aw1z4F2ipEMJlc1JctWPSZb1FIK5BjG\/C6nplMat62FMdaMgZwBfTHuOV5yOJPokn7\/1LfUOmMFcmPst\/DMt0IvVWbGqBto1p6HbTzcgaEECImfKMilhNCBkUuKX1+Dbuc6w2baj+m7CAgsDUdFx0uG2bucMPVedrHwERQMiMEVAqLHlZ0x8GpcMpui4+c2i7wZK4L39Uww0rz5mIqOE1mvskhngyNRP0\/7c0FrA+C7F\/IyQVYTamdyEHYGCdzVwl12Y6FjBT7lCJ2+d1XCTRl9maBa6TNOOvlcBMEIV2Uxl8U5UB3pd1Auc8zLDZaPDZs4ouq23xsstjHiSIXz252l26vdWBgs7rVxnv\/QG+1Hf4Wk87sHKD1ZcjgYY680uWFohdikvXHsFnQ6dBxQS4J3UGUYtL98Ymso4ywtG4KNWOYL6lwX++U\/1cXLm2PMi2YeBP7PWqpmL62rArZSYN6+Bb0DQBIA+ADTUY4Mcff3LzifXPlzSxIWJvzemMYZhNNrDSTgQrsvQPRtYVT2e54Au+Etwv70M1l64nOi8ajFur45f\/vDZnaMa6WMmqTZuvtqof\/VTbM1cCCNE\/8wAEOYxOlPjQsFOkX1k1hvEhaZ0xuFjDbdfNTpQZTwkV58I9RFVPdXr3yoC+7zy5OyRbrxH25r\/PWN6NQXeRmKvFnmwW1D\/Vky7K7lp9aWJ3y\/CBBTA6TKsWXlyD4lp9VWuNeCxsQGClhFwU9LPz4RhWKHdYar1c8Vfdsfg6k9f1m7RcBNUPwjczxpYBw3XiOd7HKBfHjBpaHZeNAjhu9UJe8tnCmDn1UIjWxKFE7d1fsB7dtL6fqqGlMa+iJKFxaVZ2QeetlEGxz6WtHiF9sjqvOiLnfDJsOvXG4hFBk6GBEemiTrSJ7FyFbJtMKzisTehY5TjVW5Z0y3PuI\/q16z8iVgxqwx1H\/oUPCn5juVdf0f2reSuiQUdsSS3zEW7Nhb8vbceaxH5v\/6\/QI8iOfKm4KxizFyvt0lhXJX2574FzjuvudKG2ybW\/EsC+X2GEUIuG01s\/P1xS+oE1O+V8cYxXznF9bp2HHWksEUybGGzsignaIsTBNhVkpA8NAaDEbI7dK17f1qsONnfAPEBU2SXoJ9kkui6gXO\/cSFXGxcXVB9Seu+UTmse9amuGGdayGStM11cU4rDuWuBSLAlxMcDYHkdv0JIE+r\/R\/zoM\/J+DmEWkkz+rVaqtQNQeXnRJ+UmZJlMCH6Y7bhF3b7L01TDFi348yep8FLOZoKJK0Lv7FS6DbqcSgGsz65rfvPppPxK6BOqX8V2JWXymj2gemKZOcmXXnHMxAwFYvsQrKU0eqPlUgvR7p\/na5xwF+zWIiZdafXKg1SLpea\/4HaOcFOZxRL6JKeQr3zLLKPjcs8Zxq5G5oQMWEdh1kuU+OjOsRCbs4xw4z2rd+1DbzT+tX5koN2iCtr8sPEN9FyPOcR4Q2HTaMe5Sj8gP8bLr08OR\/HiZgPbx+WtJOI2a6nV9x5uWQ==","iv":"4d098e4ff586e439fcc40285c9dacb16","s":"4b231df6f6c68ffd"}
Share your thoughts. Click here