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Commerce

Do luxury brand collection preorders generate buzz or revenue?

October 12, 2012

 

By Tricia Carr

Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.

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  1. Luxury brands are now limited in naming capacity
  2. LVMH appeals to eco-conscious consumers with new sourcing standards
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  7. Burberry leans on poolside nostalgia for high summer 2026
  8. First-quarter revenue at Kering drops 6pc
  9. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  10. Fendi announces inaugural Design Prize winner
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