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Hermès taps techy microsite to push collection, lifestyle

October 12, 2012

 

By Rachel Lamb

French brand Hermès created a microsite called “Knot What You Think” to push its fall collection and legacy using bright and interactive colors, music and imagery to entertain consumers.

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  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
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