Multichannel
October 12, 2012
By Tricia Carr
Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.
{"ct":"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","iv":"212651d9e9a42b6df90e54fccf749af3","s":"82af9efa4163ddba"}
Share your thoughts. Click here