Multichannel
October 12, 2012
By Tricia Carr
Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.
{"ct":"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","iv":"a9a14d8633d8173e8233bf2a41157177","s":"08fb538b54091a64"}
Share your thoughts. Click here