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Commerce

Do luxury brand collection preorders generate buzz or revenue?

October 12, 2012

 

By Tricia Carr

Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.

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  1. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  2. Chanel unleashes ‘From Dream to Reality’
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. US lowers tariff on Swiss imports to 15pc
  5. Viceroy Hotels installs next chief executive
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Hilton launches loyalty program at sea with Explora Journeys
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