NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"267ba245c9d76fa578c893a8c4eeb1a8","s":"93893321dd248029"}