NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"6197db1dfb5f5501b2e2c4586d588c05","s":"1bee168179a40466"}