NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"31ba5e953f99d528577de5c0b37111dc","s":"bf778852ba75f41d"}