NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"86f197859c3cbba1e5c7485a76b85720","s":"e7f1072a7844c5b0"}