Internet
November 9, 2012
By Tricia Carr
NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.
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","iv":"588aec49e4632a4f32ce04d19eb8a70a","s":"f41ff69265e20f7d"}
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