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Research

Behavioral data is key to delivering personalized offers in luxury retail: study

October 12, 2010

Nikki Baird of RSR Research

 

By Giselle Tsirulnik

There is a growing realization that the best way to know what consumers want from a retailer is to enable ways for them to speak with the company directly, rather than trying to guess based on past purchase history.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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