NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market's local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
{"ct":"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","iv":"0dd988327eecdee45d34bd7cd5cf9d8d","s":"f1ad023f56211b77"}