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Multichannel

Locally-rooted multichannel campaigns are key to global expantion: NRF speaker

January 15, 2013

 

NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market's local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.

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