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Multichannel

Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned

January 15, 2013

Burberry holiday campaign

 

By Staff reports

Please click here to register for the free webinar, “Holiday marketing recap: What worked, what didn't and lessons learned”

The 2012 holidays marked a turning point in the history of luxury marketing with the increased inclusion of social media campaigns, online and mobile efforts conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

To read the entire article, please subscribe or
 
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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Fendi pays homage to artist with playful puppet fall campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Dior, Rizzoli to release book on Lady Art project
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Hermès showcases the surreal for spring campaign
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