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Multichannel

Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned

January 15, 2013

Burberry holiday campaign

 

By Staff reports

Please click here to register for the free webinar, “Holiday marketing recap: What worked, what didn't and lessons learned”

The 2012 holidays marked a turning point in the history of luxury marketing with the increased inclusion of social media campaigns, online and mobile efforts conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

To read the entire article, please subscribe or
 
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  1. K-pop star Karina becomes Prada brand ambassador
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  3. Moët delivers the gift of bubbles in new holiday campaign
  4. China’s middle class to reach 40 percent of population by 2030: BCG
  5. LVMH revenues dip 2pc in Q1
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Nordstrom onboards new finance chief
  8. The cold coffee tweet that changed Four Seasons' approach to social media
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. BMW to introduce carbon footprint tracking via mobile app
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