NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
{"ct":"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","iv":"58f9415f3557ab5f705bdbf6131f0629","s":"f9db4048b51e9b7c"}