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Multichannel

Lexus highlights brand innovation via multichannel campaign

October 13, 2010

The Lexus driving simulator

 

By Kaitlyn Bonneville

Lexus has released a multichannel ad campaign to highlight what it claims is the world’s most advanced driving simulator that lets the brand's engineers create safer driving technology.

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  1. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
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