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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Saks Global closing most Fifth Avenue Club suite locations
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  3. Ruinart welcomes 2026 art series partner
  4. Year-end sales jump 9pc at Hermès
  5. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. Pomellato celebrates trailblazing women at Beverly Hills event
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Louis Vuitton flagship lands in Beijing
  10. Inside McLaren’s global push for its sports cars – Luxury Memo special report
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