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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
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  3. Top 10 luxury brand social videos of Q2 2017
  4. Alexander Wang’s latest collection is only available through texting
  5. Youthquake: Off the scale
  6. Tiffany scrawls handwritten “I love yous” on Instagram
  7. Mercedes ranks as the top engaging brand on social: Origami Logic
  8. Gucci goes retro-futuristic for fall/winter 2017
  9. Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci - Live news
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