Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"e05c4cc8e5a0b823e6f23d4e02442cb2","s":"df1175a847a35481"}
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