Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"c238aaa8194db4356ef9289c422e0024","s":"221b682464974d6a"}
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