Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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y4LJmEFhPwPJJ5HtiGoxeDniQKXw1B6OGBVS9FwcCBoohBjYM6ncQBLmRu2tAgyKW2F+JBdvaI9FnjIF6mTj+zALtcwj6MVvoXUIXizmqKw8HTagu21vJ2dF8pkWyhnSSZQuyXohcY13zYXjS5lbmHUOXRuzNOyC4vsus\/HAYf6pvHjoOZuhF+6AThbGThLm\/rmcZGkL0FVYgzuQeNqMAE6QFjGb6t7HsEY1rLcOJYpTiY0Q64Pe4fFyu9bPapacdvOZA28776xTLgCykvBiLPV\/Cim+JeFBdZgLXErO9iljX9vLOWAGdvtdh\/jtTUbp4cGuuF\/khxQLafe2twkRHeBRfOMu+u0K3+qMGStADIE27Zka5bkQndaX2NtGgCQf08Obe+eTlGCwJSGJSICufhaMZnrFSpPPDqaX1x9VK9XrAFzq5peJxCrWQbKEaYuzm+dgxys0rOloGZntd8\/9E40EHXRMeTY7Q5i5LHNk0h5GFKl82dC8qVLFhFHITUwOcDINUIFukqf\/kTpp3cjycE7FfNhOzywr+gdeQSr4vHW8oanMZr2GVLp1Y9SbeJEb18PoracVaTIyCkWUMuCbraRArO2ZVyYsYNt45fPpAKj91TB9DOljtuvB2BrffW\/jQc9sv0r1hl6n0dGOr3TS5Jo8Nh4c9FqB7Nz6CX4ZOv2eYhDP4oNkPDLwLgSuQjQ9MlV5MTus9fUe5mNuGc7LSRjo0jpEGnZlidA5voGmPw9EA+tQAPa+bJAlVMu9EIZ94Ut4X8Ct+eAnMtv8PAKkTviFuuLj5W4Ia2qFfiHSBV6CucVb8ssy77b6i7o0pd3FbQ7CXmSQKqLXmIhErH5wgeNc9u\/x7FFBz4rhVnJ8unZm9Pskw6wyPF9zniknswXuIR1lkvWaggqECJgB0b6jP\/mt6DjhVvtC7MvPqYW3N6dcaWndByn6dCYxqUgv7Agd+ZtjcwvkiBDSeB8\/OH1xIoyoohmeSImnqJHw4AknD1tTZ7Mr07uoCne0AfACXa+cQk9zfAlcw5+g1vJWMMhFCRCLGxZZkJJl7plupuJFnjmizmQby2jLuPPyhqnH7qv1gN2znh4lANuHSeMJF5DfbkpU8VG1yTuReG5JpjA7tEhMmPkCVSrpUL+EvEMw7Wy6BQfsGNd\/KcK\/rYc+ydgsiXyRTXQAdQBl+ZJZxTafm8LClgJzk0xPl9MKdvcSYroECbaERQSh6re\/yLc6LrSQD3O9ZB9ZWGTA4ihro\/D46MleM5nKZswkqJPV0IE72sjH2a580rsB4Iv9G9zIQm+yEAMOeQt4N34vbl2B64CIgqtUdCiEfRV+yy6c+y9qXCkrj8sC9I8ZFitzp1+w\/gXMjASqsY8fBcgWaa\/CeYv+BjHUVMfHw6ai55RnTW8EcDKlKVMEkCwooF5oZP9A2cg5NsXekPPd98tLtQM7mZFbbIV85LtX+EgdnQIZsO2R4NGQNTvci8dBI2qeuqCfrL\/s0EKez3RSo0UGkDe+IACz+LPo4BvbyuMsRFTf\/1ljK2Qu2aLYfavSvFpH5itj8+F2f40YzbjXYr1QsVtT+8PJ6\/6DNXtftbpqwSrJBWDBLYnB4ItdsapgURJyL\/ogsJr5\/ga90J+kLigu5\/Cs0ELIWz2pSCImRcGpueQ775t+4ybQbVUF2r0d3h9CM5WpMStyH2mqE4xPtu5moGJUuagBT\/hQHMN4D\/AtAt5rhRV\/NJwS7nQM3bq30wW2qFqeNqDwKasR5AZpSAGDBgVxACi71JpdFO3cwJ8q7TgvH7LuK0lnvEX0omnAuL1QsMWw69Iw13uR3cRKp2OC7QoPO2R3RYeq2s7ZYhjvr7ZynJTu\/CoJXZrMyGZ8D4sF00nEPdBQO5KYSRfVYI0ydMCKE2sZOkdZcXeAXlGU531yBxD409WwXR6CkL1Latpo4e8Ehj9KLpsr3ZQk7UrQyZEJFPAQ2FhJ4NMJIXk79unNPMkGzxK97DWxf\/G7kVvDsZeMMANercrCjfyF5+qD0sSm5SCrirAEjzvFDkwZZUjSwIwIkDuF0fBn+jmS9G8axAJTxh2ANBmkcyrlkSt4xBZKQ3NvsLrMhuDVoWS\/05Z6PjIo8w\/SNyYqi4pS+c\/PmrX3dKW9s5xKlwRpBxcrW0l9GW3G3wKsBmibOtJUtt9G5aLrLL5ma2cBmADp7Xh+CNj2P2YwbeJFP\/XdbxWksVkmV+kjTl4CdaDa46cilrkhMLOtBxkLbuQcp9xuoeabnHUdvkkQGR0p4+FYEuDgLz5mRb9KTs2JUl2I0hM9upLI8xrnnYCtgdWT3oidmmWnN5WqPdPs\/1sbkcuMRdHNw\/ARQVGyHoHYWS6waQiN2+5f5rhKiUewrPSKXUmgFloUO8dbJjcnQJxpHkhCowxfKYWbLGCZgiv\/hUveO9ZPd1h0NAFHg0urY7Qb2jdr87YPzWMV1uGMtcd++IAw7xAM3PAgU4lXwiz9qc8R\/lpKw2VU5OJrxXJuGla1Cem+MJIdRjz9EIyZ2wSwZ3dP8frxbE+pi44Tlv5fVv5rTiRXJ9Nd5UdlHTjTlHOOCsBEa931F+BpPdfK6EPmwTwdMYq7ou7l5YFo6QtTzRAJrBmBQ+usrYfT1EEvmojBJYRnVC2DnyFi7DzZ4isemFtO0lx3kTBxrfxo3LnTq\/QNLrNOircfECQPJhQz3iuiaq8Bl4DEbDk4Qlhbsp8ii8bYf4Dkc+CvdlXiO+3iw4dwSULbLx4URgLqsU5OuX\/\/\/Mln+qJtJbxUs6M+JIMEV5z806Q8ZKXp6rrzomsleAY6661cOK+Y0nX6ga9dgJg4wF3RDxXMXKDFyc7sZpznfx5+bBytSYv81mPC8YDxfvFV5YXAEFundX2rXkbeFufH\/SKqwsee04VFE4faBkmDa8E72+32NpJBY\/RcKtokIobPEhqrBVBl9x8VnnLp+vT+Ku6JMwdaHUKjFrY2T1YrnLkefIURT30awDteRkrKU0QyrScBA\/v16j5XNxho\/xvXHM9twV6rZS0+4W3YSD4oMXVgbLJBOJamFOEDCzcWMXDIk4T6AjJFuSEzBl+OJPekZJ4mfKEhlistzrSkrCnjpJfctfdl7YnC953zINp7jEB02U7kd3zNnTO4uQbm\/vB2wZnTZ3d7zIpjyKL+k63DthJh\/Vy4X5mFbTqPSOQzrqd1kBatGGDv4d0QBOnDCFyn\/fmtK8u5iagL7VhDYVqENr7BrZG7+TDCUWXXkj9OwC3v+M46XH7rYk32XvAw5IdmmcWvs9UviMDYduuBnUeZr1DAuL2+lGR8ewEwGDdnvnmtrZxXpw\/TW\/Gkc6dA7ELKzC9XJyCmU6BlWpu0qAH\/d5i9n9E9v67XCIf2pQ76kl1vLNSRvA+zacco4A2yN0Q2tIWPGHuWjtr22uxxuJsw\/9pHKAeP05YhUN+DOPNwsMPf5xlLYYV3poXdkcy5Q6g4+ORTbSuw6wRpNdLgrj5pXexUh99bIsCktkvWRcNlbwVqAJ+vE8fGuriNiuxORj4\/lv7f89Zv1T8cFvnQu7Rhu3FigZX8pXDXlinm+kh72j5\/EoSpkgWc3S8A3ng+DIdud6xIQSgBWW3B09UFzW0o480\/fPGCda\/g7dS1yA2ELP081XKYUQ3yWf91eD7eJ3b8ayb4mcuYJzsQnwVdNRvEaYdUcQq1uEwQ92BKFlN53VAx2zAnqelni3WGUcy6IGkt+6Kt6viGhwCstHeHPwWzGTCF\/8gZqS9o\/bFYQzF3JaP824xgkxyg+DtzyI5RBNBgjTFeqkVxeSz1uVz8LVgkkumY\/l74h+oGH7dk8S8D408AIqu3sHRvFAMF0dThVOgM6h\/a\/c66isU9QuQb2I6R9B2sp0G1nR5LVH+QqejTf7lOnAUhkSscWBP6G6NXaKlYGy82GOtQOFcR+3qRtQvn1xNG35MCObFeYUWwj8Y3AZy+YgRcgtzOHtUVgCszW4LhF2mtegVKpSJo9pKno7nBn9Aypo\/V\/x0oooZvIKn7Xczr5p9aPuoVzOFaMtLwQWqoQzJ5N3yzqf8Jf08vFEnhVATGPA66bjSvlaYmJbVec2go17\/0vFs\/hecoB9zs8dEd\/OwN7QUv8E0v1adu6iDeEF4+V\/bgeic+uphnbFONFt6SqEpBYMEQ1oCRbcd65\/pxRm\/E+FNdTwk89vaZBXmjftfkyfRi5CEMMXoSsRVWXSAHH0JchmemqQDsiIJhBoX5s5hI2aH+iSDTTY5dIkNARRgj5Iu+2NvgRexaJ0YtCL+xvxu8LKii3rw9xdhUDN1oO0onJPwlcrrEBlfk12gEGYH6bP2rMLm5n+5+RY5N6yk3wOlL5n6K6a9XItJYIrI4dGmZgx5wmXrGNOPKJGQ5hInArnBEVwPpAeOlNSQWCJlMIkL+CPol52ZAJ\/CWX9kaYfjmHvakccqdksQBPSra3Uoyhw\/8I86rFub0ZHqndFIC+tuTG\/37mE\/\/mHzsgzkukedhPz9sN1KvCyOCmwSiOA0V\/acl\/VKEMnYfJpbWVSl08l5KIpIwuP8f8xD\/Yi+NspCmpWiGng8Pv391Cg5UiYPDBf3umPedD2JduAjQguCXoDDto2\/HiaL7fc8C\/lEJCKsu4N2vps+sAyZy2LnZWdcv32KbD74FVwkuaMmEJUVbhOdNXULqHreoIE+62sPYWNv08BFQbc3WrPnSCovqfg6h5nLT5P7+syLWHs8GFFo2g0I\/mdfBBb53xJokOeMkUmP4M4ZfjakBdDZGl54xxjf2UhV7+MAAH6Tnu2kOZ55NhRMIH9WpkhMjoRgWkji6gMxvRE54GRapL4b6Gs6ORXFEKfXiCJEKZUL9aERir9yIY4PfAbjyQexlvVZt8cpC0z3eD6k1AqmNqcb2jSmwn9wa+0hRxz4XF\/Gv75UiXlRbqPbug3ZtYeHKsKwpdQrAHiegNJQWiugFfb2nendb6ZJHs0R9LAXEAtHoikX916M\/2beB4MNNBphl+ZxHv6ycbPl69MPPVRVRd47Zx++g7lxNsIStB97wcvi4CLgWtcz91jFPIJz+S\/pgjM6wbhyWmKt3n7GOG9YuRAv4gmjvBhC+MzIr0pk3aIqydyPK80LUJ60rPUwjhknkRvh00r4UvxSlg43NOEC5cpVGbkBJJyRCwlZSf1nJvaCOuOdLEM1LkMkXI6MUFFwBU4lJVef0lTeRLJZAAdwLvsAvtl9JCn5c+h5H58c18uFoau+xHCPX8Wy1bVPTZd4VsBJHsDJ\/IASl\/ariIoU2o8JP\/zrex04Xlhoqi4aRFMi5jTssUXKdN2icVnP3wMH1iRhXZpA5xNnP1hhoIZfG2v4VpyPnF4e60cMjKgdkrE422AnS1T6x90Z9dXG2mCUOtLJmngbV3EOYrYz7uJeXZ6zDPxGvV16kTewkYwPbzYvCVWWUMzOxXzeyFJCwOKOsMmZ4urVLg2+U=","iv":"608339f3a110aa269ec82283312f5118","s":"5eff32dfd1ada99a"}
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