Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"5f80726209183ac87a2a716e8968c315","s":"8e5fbaf5e24a8957"}
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