Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"0400b3ef16a12f48d26e09785ffa5827","s":"2a709e2bfe3ef881"}
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