Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"eddfe3c768d85a64988b184ba596b27c","s":"99e05c45d056cfdb"}
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