Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
{"ct":"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","iv":"ff8d8d7c7f5211f8f79b14b7a2df1fb2","s":"69cd559674f51cd9"}
Share your thoughts. Click here