Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"c6374c5f0f7f7c0948aa457ed5c74b80","s":"20d4bd51783601ec"}
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