The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"b33ef6c1f92ebf2bcb8525e8bb9f962a","s":"65751f1835601b11"}