The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
{"ct":"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","iv":"2b3ec291a770440a96251404ccef7006","s":"57c4e211a4e0fc67"}