Internet
March 15, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"+x+mPdISnKXZkCnwwAur0JOBc87JzJ8WK9So37FlErfR7AXUL1azfH8bAGtf0LuSqafQ5DcFkt3oT88L5ZANR4FOPJiM8nfDyEO9687qfopl4VVx88j0eK6a19WJJzH\/MRXg8BMQeT3fhBapUmFOhXo4WRx\/l\/nJXWFh37UCYlavC0SFqobKEB4Bg9nVSNqGfkqBGSI6h7t2ZtxmqyfhfhZ3SEVUutTFFKHNq+vYm\/uJ8tyV\/1dXFJaH8jAxqhzWQo74MyTr684ly8Z8GT1auDSvqIl1iQyDLChKsSNZXPNs9NXtYPxzd7p+4e\/on9uEDRZnqVrK0ogsYoqUPdcbKslCRLvjbKQcth3EFfm8SWmHBee2tNRF6Lz861auLzdZEQtbeYdh5hvEoTuKfhEQPjQZ\/Iim2QBHm4UkMAHBfnmRcYqPzW5UTfLlshDrerUAslszv9ongXKeSOwWO4yfqLTD8pLrLill0Kgq2zn5GsHUb4jPtwzo4AqyPf9LfxvIMBZwsBHsczvg2ONA0xxRuKfDJCa1vFwGl1hjmhvIPHzHZOdesJ6NcxcYvwq\/TVQ9eLqDmZzPOFtgffUYvT0i7TNVFIr\/mv93c2BDm3bI7cJcR2T8Zy83xfJ1ZUlfKgM68XF0WSFgMa52PnXDYyKX65\/ByTxu0q3vE\/YQUIj8QfadkwVoJM04RwZREk4dFrYdl6Un7Y1vyAq+y1UfUxN\/ZkmYwqaqhWAQT+fxOERx4QKzO68GW\/sSmPDR9vJDoVN\/BQqch5s1hhUzWX8cW3AxNL5338TCDW2vuWHvD5Mwfi+YAPpso14hOMWk\/E2v3mjqX4JoNQUnl+vk8VdT2ONO8dVL59IAEm7PGcNnKbqYQasWbn2+fOVEfnB9fuW4fpdDuy+uHp7I\/R4XYP27IxE33rTYPNZbDNhg2T9T0PS444k02VQZeZwwSC5NRNatJf2Dg2rsQTx092V8BJ6SH9tcJSE31WZef8rzOQgIJbRl76dSwlHCWal3d4\/0eeZlNH9g69fmJ6z1boP6gZp14W6Y6nOccP9ypNqQTM5ahjYJrG4OXwsV2aVSrtgpl2BeeJOeDPqwdslbMxC5fgKC7uL8pjSCIL\/ueotxdpd8R\/plf3\/ZhMnqbCfFbOjD0350TXxV9VRw5DWY5VXTpJISmUsYnxEi\/FOVumq4PhH8PfnjBD28Q\/ex1N\/K2t\/qptUWDncD0iIkXDx9QR5yzBtnFiExpFDmzGD+ot9q4EKgQWfwiYwfAs2IrzMjeLLiXRj5oObCiPKJtgb+Vsmgd4zu3PWynhLBVUQ9DY4yJ2lYLdjAvbYffbvZcQg\/IWXf5Xt1osGxf62UOsTv5QFw\/5uVyBaWF4STcaAOSDVatn0ycV6Sn\/aTQWxejliegpt6PcDSCHEUEUsAoqSEjXb9ZD3h+OYzekT7gTXJ1QACYLCDO9Rt8HuQh7Fe1pihrQGUvmIUTS7DvBbSBt\/OAgjD8Oyx2nIDHPGKue+NTNONi\/QVdCU9LMeMu+UJAsPQIxSG0J\/mmge+dcHR90JrYeoZh1jO9MtSadp+aLN\/IGitJd5kQRH9p9fEbonLZYNZpLDpbrSQlLuIZWjBnESMHn7U5WZsdLrqeJtGSNEmEduo8khYm6WSD3yJSB9lY\/v1O2ZH7KEV4CuG4vvih\/79zXDa+\/SPW20vHNM6GqXF79W\/wxn48oZDK7SybKVeqyY10ozdNl0eG1GP3baKx1m6bATl2KEJ1nnPHbVUbAsFC2lzhnK4KpNNwBDGyu2aylxnq5FJTeohwa4ZJWL3AUdJyVQukR+tKmd4fRSL2tXMbkHPYYbcPLjALq7z9SXBhvGoogCzjXYVnP7GduDD0gzcRx+ykcMjHTYW5tCQMfg0aNDThdhWhmGJTh7dfwczUsKIv39wko56iUJTVuKiB4PTfnqFkwWcbCtcmZ8KQTlHESSRjOUTtZiQexhGy4Rp0emVrnhk5gm9sS60MWSufTFfcwUkoRXFp+FbahzfwAU7hURIo\/qrhqrRYGfICbWeUyXzrwzyPWnyVcuuHq3M8oJZH2K605Q9XwkjO69UgI9l27K9cJdQQkKvB6Hq1FHAA4V4fGQr56EflrKaGxhf0C+FAzAoYTUyS8cS9ruEOr\/juKX76ouukgsS8z6kPBdqoEgkQYv3xbCjl5sPmfCZZdVhgdEuBgugYXgJUC9nQF9MYprTCtBcNFbpErWpn9N2MtoGisZqHGEAG2Ikecmttb4DmLv5xrig\/Z4TiGBx\/RMqV0o1APVZRJxLvFX+CRrmY5Nj4s4PIEXQrim6B0Fho0iHNVv4dkwF6DCyE\/rLv42p3DuSP0\/WBnQGYUlDKmzsUwsqymw4Dk3O5lZ9tF6bdidx2AF7YL7FtNBgI3aVWDVz6wQdQmBQmiCBOTZakTP65HdAzde4RRsZQX4ENffXlpQ+Pp9YQXhfWk8YuAbNSoZL358EFPQF8eNwM\/0i1PSw0gJqJI6ksWXpOcbs0YATChLyI9ZhdW0O4xDA\/GGkL0K7e5dim6i35Dp6IclvSlajI5+KJ5PtNg\/jnlmbRp\/CDvl\/oH9lCNEYM5FW99Qg2Pu\/irYLlB3axHasdN2BTr8Pmkd1i4ZxeEM9TjTA6qI00\/Nz9jKYjdwLmB3oLn9ojRsBesk0aL\/Aolv+4zL7cE6vV4vcVDYp\/zujlmErhpmdN6d2q\/576QnAHq+L9KN1vV78vqQ6oE5iczAqh6kmc7\/82+VRZcNPO2YqqTACWV9EQ631Y\/VLpUr20RWTkA0Ap4Ed3eXgdRFPPHKIiDV0eo9FW5xhikKJm4eYSyESDnRrYCa7k1TXm7QD2BWs\/8jjSayeFKcNrB2MYZ09Aof4GrHSuCF\/3WB1bHtHvYzNIqGalBtLaeVxHnY3FxkTLU4igvZrXnxROGo9gI\/PDndpl10P+eyQwz4rkZyXcCDiSCCaYSVLlspz75Ks7ZbuDJQMHKpxQoo1VMmJS1Iqpj3Z8Qn8YRcKKxpdfcfzK4bgLLOFX5BrH209honyi9dFlEPa5W7bGoVPMBXWUGwZ6+eheJGFOlkw\/YPzKQiJAKhh12wB81\/inapMMPTjUoJ1lVeO1sfdsjrLXrHXzudAeMZL\/zRX\/nqnV5jJc9f4X8EDiZeHJxcPzAVdsHoStYdZjRaAZx8hMPs5UTyrOGIu4QlSBVwDIHfGi5zmQoBVTB\/MKnJHILzh21FhWVOkx41OOVCpJZ6XfH5MimrxoWKm5XIkVrlNlf2Nffa+jj+9v0tliRrZdD1YFpYxW7ynIOEqNqXQ8WVholpigvPJAe4bWxHVl0kcsRPduBAYW\/1wGGny8jOSHCJPEsYOtl7Md2\/wR5DXeCUsaxlpbpXwEutKJLj+ma2IhAcD+AoIajP0GggphU1lxRjo4yBS6scyQO+ofx4trrzuK5+lFyMmaUA58ECPo+8zInvttjq59lq4MdBnpookIjF0xFJl7fdZ2RkQSnfJDBrQ+fZuFh9nKfyC6Au1isnoEIJNC5DfgS8tseFYq5Wq6QpXW82nfydE12ingJKFIIJi1NKwq2ssRzw9UVf\/mwQwP0wO947AP9Y2Cbh+4e8ZRj\/u4ujInTPZSR7aInwilzaiE\/Pxjzd5c0rG8P8fs6otInMiWdEF4tga+r0niBkAokgy1f\/NnJJsyzI1tpmeFtV9c2IFCQhZBEl+GSJ\/EXok2sirp7cGTbGzMQ6use\/zBQaU9FjqMMnu7aUvMOHOZsE4ISeb\/zrOHdpkMb90KFtdJtn72jP5zBq8C26BVEtsiQ7G1f425OxU\/Z\/1+sZkDPMk3qWwmhp1\/zYsJHmzZyRtfC9xDlsq3LuO+MX864q0EhD\/1n7YeIsFClBlFihl5rsnxEm8eLqZ0YPTa19VPrpkyk7voat+jau0RZ6+iypFxEScudv2D30pR4Se96voPNj\/meAm1QvtjZsFarcfesoYUV9U\/2pyN9ccHngSW6N6ZnzD4PXG1lkvSaVXDDCKDXFUfXF7YSQ0cP9qmxA0Knu6SmSl0shFhAKLmXD8Y85UCx3WunehmFKvaB9XOJHGArE+Bxgg+AP4aIrb9xxIHX6x2iNz5fJGjQ1Oq6qubSTvIV9KP+0YAHzg6R5YDPUQuEg\/Fk5IpJQcoCx2pNXsrMrWs4CRl\/xAx+M3Veb5LfkHlegFoMI8j5nXdR3g\/DAdVlM25\/QmUMCYVQke7\/tETwzVhbxLYlX4h52I3KoeXP98EVj7dlaV1CpvXkctRZvjPDci0H2R2yFDFKVrr9sXwBHMpw7N8DRjZmh4X4GIuKOtqciFh59C\/OLR7+ZNuQTbBj6n8NC1K2RzNOHVm3EqkKvdGsNxZh933hx+qUJ81zzaHmrzaIqg1Zcoo1sCSnNgQI30F+CVoEcfwpXgdo\/\/FmonAeWnfR3h4u9pqO\/wwGTsMafyKo\/VBOCsvWz+0vMfpxjsdI5AB3gZ+PdovMj+LCau+\/v9ZUI9Hoccbwj7cPspdnq8rYptRvQUV7pAqYjCfnx4ynFJVbHsjeFJVz3+fBJQ\/pMwiHcNOZF1HTZg645u5wGOyiM73+ahea08AlPRgcdlW5o3QDB6awmk8cs0zzKj2clH3WtisUY1tcDI2RGnbnmGfnHR6gf\/x1kCGEpFtRRxXv5Be+5IWKZvrXKgYt\/TsxcutceWBp3LOQrrXsnTwWkeu5DesCGG8DoDz4GkxSHsB+fkJLvlR36vcheRs15uulwrZXurfFoB7+RjLDqacY2ANJe\/8JfvDPms23ZR3Q+SDCRZT4N55irhiLmSYuBhtCcrfBfXEEv\/VQWVx+fHkfCE66Xpn8B+LQt8FD4orYMHTUHogrVVjPUw9\/omM34e5uBH2mcYgY7N59qGAcp4O5kyrfgJroSD90fwsqILTTX5ZrYWTJyK7gigAMPW+e1PwAr0PgZ0dl+1maco7fvM\/cGsgs8Vh5Mc\/ALOaQzRWU0k8O7T5V8DLTgjZM\/KbNbqKaq37p9jofTz4ScY9iXhGxRML7UsEs0SNWIGE5X3Y\/kf0uHaoS6zpmWCnQqaHYcnghhY6wNyLlJFb7ifcXwMbsiXzKch3gZR1pIASqPrpzsATFm7jWBlKAf3eBP5FZojfhk1oZyT3Ea2bWFt0TwivIUBTUJyztJr6z\/WPPhOrhJempKERCXaN\/uxzIdTWFcVJWmUDe60VeobrZ9mABV+N+fh5+V06XJMWG5lRgs7cGjtTaDDsbrQQ\/GTwq6sgXqyAWDtLA9YyIy3keJAfItFMuLlFBxCDvu\/Tblriu1QBfLSYelC7TnvzDV+z3A=","iv":"3c5da61711715264083d3be6eab4ae9b","s":"2c28561e058c71ab"}
Share your thoughts. Click here