Internet
March 21, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"c9d2d9180a9095dd9e813128cc480d62","s":"7d441826a1b035ae"}
Share your thoughts. Click here