In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
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","iv":"69def26924ba5599b6feaea9384fb3ea","s":"21a44e73f0d523f5"}
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