In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
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","iv":"19467560c0e2e775d8694e60841b2eb8","s":"ccdddf3da16009ce"}
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