In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
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","iv":"dbd902f8a0c5e8a6292b711e883b08b3","s":"fd83343244572f7a"}
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