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Legal/privacy

What Cartier’s China-based trademark win means for luxury marketers

April 15, 2013

 

By Tricia Carr

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  6. Gucci studies connection in spring/summer 2025 campaign
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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