Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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h7LPOTyARU9wOLHCoxy3KFkHIbWrTSrXVl6QgFa7Uw1u2ffHe+HUTwG4ccu+DgWFsSCiK4KmghPaJ+fczsZCeqYxlN5fOsXlySc\/fp8xyV01pjiGntBq09\/3jRQkNkjf3\/stL+izmSU\/MNdH00hhE8YEpLX6t\/8F3VNVaWD4IT+\/edtE4otW0jQE6k5b5GpxP1l5acyXsQ\/daPJiJWkJ4aabGOgU+M59RF2BjrMQIWK0CdvOQ3uteAVv7SNxHeGkLS1dw4\/XnBf7ZQBXj5bfI3P4TmOYYS+eDibECNxd+bC7Ln6A+AuDoMif27cfTFo6Y8AD4eK\/F1nuJhr20ytHC2c3wlG\/aC4gLGz7qB\/XwgwBIzU8VuhbR+4BmiItX6NaP85vCUInOuUA5M1N8ZdWVuWe7CDKlUr2NMOJVQB+DJ1i6dARvkE1TsdRe6kvWfzObtKyvTz7vSOqHZvenlxsJ2MdhdOGpaeJsYCqDsIIYcIqtJeKNMgzcK9NzFXS\/MrcAYDjODSUa4N2kYzhz80sGq62ZOyRWqlJl8lrKgi7NoPsV9rf55mU5GuWPqdtJv7vVCQxFI48XyVp1OzH3IdNCQufGMChBDIvPyQkAgCexVR7VSl0Q7SWN44if3S2tbaSKyIPJPrJUBBHHcAo7WIZuEvDUNlPG7ee8Lol8cgwNbS8q68TMU3+Ziab7fKAo8sjShu\/hP40kdlV8DafKTGVO6UkAaC3nPFkxJz9evX1DWKSjdRtHFnqCE7\/J1KegV+ehjn4ogF4GHwjwBpm25tXnwVNu4fvpoYSw2QmJi35HaAOuuYfdnaYV8FXskPZonB2xUclIKXCSp\/qrnTFJKDWouoh7\/XZVu2WTdq29MghfnIg8kIszIpwWlFS6PoFAGPuk1irnrK+\/OPvbcEdSGNxGQefHCk+Yd7C\/Hw5sieuKWmhhvBGrIx4fo4TkE4RfaPReV4t3I0xaGcdrB3Xkk\/EwI1OEkck7K05iiDa35K0WKoU3csU1Py9xRPdniIDItqUBvBhX3i7miD3ss6iXGiaXl+YzsvxAa+Pg\/IPi870qB8rTbOPiJJ\/pDKXfK3XEFMAj2xoUse1KR1Bre\/e17fBhMMu8mTNJM4Jlh0pavCkB9OUV9BdDKPTDDddn+\/cDZvhHdeS4RzAuAjpY29Ln1cwE9xOidXFn435Gv9ilWbK00CXGW6XhM\/SKem02E9p2z3fEwJXdL6XjeRP9pdCMbwhiG4D8YcLfWmOg4jvA9xhqTS2DKq1mAqYcWxRQAjD2EN6HUbhtJA\/X7FXnDmqXsMUfgCrcj+s53MmJeEfq5MYzaqGpEJ0Xt\/jBsad2GLNcW\/zb4RBBPllNUq+T2D2zSJwqA\/RABY2hzrOjwstyLd2KtbTabbG9RfswDKJ6HlQnhdtu0icofpOSpnYeDoiduc7iw2bBbbZt\/mYu9iz\/AjV0xDXELOT0GQdNy8MGztkOwSAVM4peuCg3xrEO\/oHqNabpLbi4+NqnMeM6EgpJblpLg21g4l6C6qjUSbo2QAOA1Y5Pmu+L0RSw5PPGmVg1Qz+ZnaIzMKDTyzI4M+R4eWMFIsp0hzr24PgHChR4TpWeWr1vWSk7Q2yNbxe7P5fCKzmf5wKsaEqpGbCeaZH9NXykmsl1IlBaRfLHlQfvBBee47Opzja33tjSf77KL2ZQ0uMp\/KENyEH0Y8ZTp\/gJycB\/3DxVhNZzDWqaGmjJmFZnqeGhfYqmA7nUitr\/KjM21lgRtklk1lxQK0YHzZbDNdpCXVB3Cw41Ms0dQdCONndTzx0UsErOyOj\/guY\/b6cTFEemnjY69pdyHQFDl8awNPW19RXm5TD1sqZ7H8+wWq6Ncuf9ieeH0vDUuCxk1IZeH+5sWcamtbjtNHxGmcwXTYFn9vRlq3otq+bfous4WmlOU9elE3mfYAEdv95J6bYz8HS+rR6H0VdwY1uyil+FQYCAuaDNkGldDX4NmhWGMo6kDpLMPzKvVBr0G5Lg1MM3qJ36RSsF+mSyXGd3812YZ1PngHdmjhzShnNcayoihfSkwc4+YhOAwas2FmXid7P9\/XXaeXSlZbxKr6TgCl0ggQMtRG9NA4ZLcWEbhXBWmqd8DGznl0nh0xi5M9a0ayykBqCqMqUOk0QSzpEzVQXdb9iWDZ4C0Itue9okguWhLhyy9dwFTILlO5krBEM0lWGSMsBn6e9yZjFIRys9AhIATpQ2EScGz2btezeOA46MdsqFFHpcpqR083y7y3yAumEvdPclDcFkDy8S9JWHreeBXPc2wUUXlGCSNBeShnFFp2yKg7odVtHK2Xqx9coqMi2E8DM\/DsqaK43u\/IdnyC4BNo39bSLghZIrgntVKXHFsHwzXIc5WMAvlk2ynJ2L2EPwzeJUpOETSgaOUKp7qWHXaz1Dxqxex4i4+\/BI3CR8AWKH9T751iyfHO0cYutolvwULbB9lYdTlQ4GXrkH4+\/DHSUWU9806wUM6Oo0RF\/PipLnkGza0LMDkrQ3K3xETFgG0AdYJS9YKp48e2bSmZLjomlK4seTUFOi4ee4Dsfck1Hh0h6k0NJAM0sxrssJGxzHvCgrpyWe21RY+9TFAcMjns5HDuS49XlsvfvhJrAdyWJvL3La5o6aeoWGDaRq6LOKaW4UNnu4fLkGSggbPjWaFzpc5O\/HMRZx6BHCZT80V28KLK3OiGKpaCpYpDCj5if+O\/DRVmOgbC7t2eQOR8moa9eoa2acwdNiwN3Y32yvf2XIaiB8q1b4nM+CZC8O3s9iex2miUkAMLmx7EaWVtv5ZtmlCzfYBTKChrVO1urmhCgCryDiT1RwOx\/og4h4JrbGeBJA+ctpVa7zTyvcIdQ4XLTx06VWsY1lYGAAqyqfnXAuFMZV+vQh2ri4GhcCAfyd657ArVj5o3M6i\/YQnqeJflwkYBCbhVDaiZGli7jKKDHit8\/879rrCa56LmWAAK+\/n3HKsa\/OKATBCtQlrr86Kenn\/+vO9frFpEVFRQEDpHgqxzpiaZ63Y2tcDsShBh4gwFfVt4iwmf9m1FUBn6ZDfPD99ET8GFQXl08UlvYkVQ4jbR\/Yij+1tfhzNoi1nk3mAgkhUQ7aG9ia0NXsdrWuSLyE3ETluqh9KMkUBzPQ9ISXYv2zUBT2+bCx+lVnPAhULfkppaBTfU\/yPrt8ddvdI7sqUtUYxC+YVSNk\/7g5s+oquzZpAm9f2vnDaaymmBCKK4OcCYFRbLe\/2yFmntuFzeZEYIqO+BYUTG+ldfeJfcumt\/kQQdpLstiXHqbhHl2i+xfKvfLGwfokg8Ghrk\/x4qDfsFUUBLAmhwumIqpt+m0ylh1WhOzJHtfW\/tmRUxugiXzkWMwju7c9oqBHXZ9gI80YoQBlRqIeP3XeauviA1ZP5BcQl1iReesnRaMPoG0ffbQPSt\/kA8hRE35g57Gpo2oPW+KzOvL8N6uWd6mlA3Y9+R8+HmiCYYNefL\/Ob3RIeZJQwxquIJKR+o0uUw7NqFRqIY18i908QtvwRZkfljFRMa+uiOEhhzE4r9nRcSTUOaIij4X4BZGWxzXwaj4V2d3Z4HJjbBZOV08V24bQgEdEgUFpsoegno4nRDDzKgUu18EesgN4KzmnyCX7h90Td9tKrpeVfwaWMVKHTW+kGlofVxHfUR\/mPiqZ\/Zoq44oqra6HD+6qHfhd4O1TReozUHuTv2ILK194h95ecUGjvQ5+2VB+gk+Dei6pZC2ksXdbvTuNaF+5Jd1m+71pAtxK7mlrTGrbpzD7Zle0pAyThTaTQpBlWOean8FpfLYEgm9Verch\/aQw\/VsIsUVwEb1b616kzrEYGjaO59kHmUkYuOiEk3d4V3\/k1xnge7HEPlmZEDUH","iv":"bb5960bd1f8892a113e0d1f9fd1fd16b","s":"35977b57f8417224"}
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