Internet
April 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"4d042954c24c579dc7135aaa29108724","s":"437c004a128e6274"}
Share your thoughts. Click here