Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
{"ct":"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","iv":"7044252d186cb1ff0acb6f3701779351","s":"81213d7bf4179423"}
Share your thoughts. Click here