Q&A
June 5, 2013
By Erin Shea
Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.
{"ct":"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","iv":"9c4340b6719e2fa2dbef42783b880328","s":"89b2df5d08cd948e"}
Share your thoughts. Click here