Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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JCLExoS4Nk2PN+iAw9TNkBP2jUqnrNgkxFabOHvTqzCqr\/bPni2SYxpqRwyGSED7UGIxiiI387Z3lw0A12Ypp8KOxt0pXs7IHPf+44QlQV6RJQ\/tYmfz+Gn5P90txeyC0i4oIs622aVQZ\/a\/OGTCrKJzBAuH96WyF04inIGBzv2GyECgDUn6Rg\/kXwdcbKoaK90VI9b4DQTxSYE48ghYNQshDvoc+jqS\/seNVC3PCCQjJHcLZ8uaJySktJM3k4\/KUzIdXLdw0R4L781L\/NxFBpMC8mkBM0yQjkew0ir\/+Cold4XHdm5CAEBaTRSm7s9HHbxJfmYuXWtwArzVhcNqoaiB\/yQVGCtA\/n\/Ei8xiMcNDTZRqBGnqMQzakemmwlBvjN8\/v2u1OFfYC0NTqEGo3IiakziXpzkgl92o56JzkwAUHFik2\/6\/OggLuIMeXwFIDAscMdp\/pGPscRofgJT6C6WZielUIHTSM\/Ssi4AAZzP6JKxgqYFd5PrXCBlIJsAAHi3aCrcnPsIKE8D5NvmDeRRkjLQoLWCSWbIKqrrrc0U6Xd2mgoZrU1x\/a\/C5Ucue+BjXQT5EPEpfLYdI\/PHkXYhCdjCC9vYZ3DlvlrcaqIL9UbnzV0wLUrFHyfnuPQZIiSalyIKdWfUMy44bmeopBjdBJvsfXAgCcI0szkFdHu1CscGJ+bN00kAYCsrwgbuPbya7XqF87ElbHJ4Nc+jcqZLVJ8PD8EM9S+sgVqWUgifG1Pa+rPuKKaXnYe8U5ko6Bbstc\/60bGxA6g2yGVRvlZMTy\/VjvyeS3mbupec0odkIpydyEpnlvb1tizFHu9s7rAP86kEhrrUxdMv8unOX0TjfzvyTq5qZ9Nx\/PiIZ6hwWnnZizAj1cdYRXQAZzdq2lnskZUItNX8ABH423bQM8m1ZNX11k33gu5WrW2mgOmc3LFoehKbVJj6SO5wDZwXF6auiJWX5Z3Ras54KQYOquil5gH7OydAYAyd29S040C8axWA88HKm4Nc2ZhVMtTbdKYEbcDHP4i+1ItCWnDETegURSfxeeLB6wJe0moGMBkAoCLP64rnCMXrnqCFkc31aLLmwOCVnX46k+4qKBrdKXs7iSdSGriFQzM+YTMqcR\/FUgnKg1srxoaxkM7Kg9QJKB+MZGCnTHNGkzGCBLjoemwh+BQyfMLcYIzftEzn8xB+N2FIscEXDXpkm8SRHLleUdmO4mD2QXL5OyXVWsxcKntBt4Hwhf3QocmdBmvSoyluKUhjTiMh1asZ6jnKeOUJDpFxHq8Qweo+SmXLOvONWDcXmEt73k2obnkqqJvY0rDg5pXGtfyw3AxBK5RCUr8AmR18IlapnczzUkeUdMrsy48uGmUy\/M4Twpk1FocbA1TGUKOulK0\/eUDKnEiEm0+L4aYaZ8EjWH2dIZFnEVd1foP\/Aq6VOf5w1RsBpZBuJHfvT8\/zCrxJM4v3GIiGEq7qE5lzkKNklH8qEDtCc901qsYOYgIFuLki1E4TFFUV+pH51XZLJANVRuswZ3rpEBX\/It7DN3sbBMPp6iJ1RNmc2pp9+XDrC6\/ibOvr1zKPBotvrkbAmo\/esyGUNpVQpSBWN8eWvXEha\/uAtja1QfB6wf181LkkOgiz8feQJD6\/b3kHLLJRPJhjQYBibIaRW021KPKqG2F5IfxFzVyzyPVTLSsZSvwSa0dtLTh+ULTS9anXoxI+zruIGsuyGCICbQLQpKYLTBc90uc8kjNEjS6B5BnqghCOfn9yp4Ke96VpQXlDAYDUHASCL6kF2sXrf0IbsHm7KltUOfJ1MaFn+G4L+qUvqh4xPQlgzzhqtdkYvvScVoxrasZLMuR3J1IzJxRvtEVN+zNa+B45g8nnf7p1G8wmt85VBiDCSdCMo9giCEodL6fe2bUGiHoiCrDLUxEqekLX42Ibi4ujT3zuIWoYwTP\/EG4EzLREKKMacuymGEs2d2K04X3BKCboeMT\/j99vLEEaaiZjyHhWnWPUCT95ls1V05kQzvTRbzh1Vbo0BpeJZyksM\/YIDP62ll1MQlG\/GsBfhV1tSbqTOWh0rDKzJ15Zo8aEc5B+dxjvnbj7F42GH8FOAYAyAB4mfKW93uhtVfJ1VJSoRQ0WaKMX2pWI5FidkRYR+LSlcLdaGljjxoYeH6wsxGs7ka3oS+sV\/MvU+sRMGgUNH2RZ6RgHS9uUWmJe4i+ZUgBbaRBvgO7ZkUkoGws1Ezw1jKOOOCPUCpep2dMrxrvevyRFtTIezDcLttcmTukp4gdyNZ8mOBylC0FpD6bmyfn31ldcf0S08tWCJ5A0dbjBLwz0l5VVuKoOU3WisoCAlru86WJU+5F1rgVufRqhXQXBxZk7ug2g3m2ArNDMRaDwpuRcwwkIT+X5APd25886WbHk\/iwpjEf3+nUaXbjcn4JeG3bos9WDcBQ9nz6apBzNHIIMRU6FlUqVGzXxwU78RQ==","iv":"12bf6ebacc0910e9c535c79b2441e5f5","s":"24e0ea2749f6ff60"}
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