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Dec. 22, 2025
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L’Oréal Luxe entrusts Firstborn to digitally engage consumers

June 19, 2013

 

By Joe McCarthy

L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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