Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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","iv":"42a6c2cf60f175b0a1c90438f7f5ab8b","s":"c6b6017c3d4398eb"}
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