Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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","iv":"be2819395e03b250634506965463ab49","s":"f84f92918bc72c12"}
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