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Mobile

Bell & Ross aims for mcommerce via QR code placement

July 11, 2013

 

By Erin Shea

Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Hermès showcases the surreal for spring campaign
  10. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
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