Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"bd1e9463ad718be3bd7708e257214838","s":"406ce222a896f97b"}
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