Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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MlsLnwOoDDaGnZhJou9PI4rBiq1KkmmOGCB5EpF2Pz1zvMc\/G792w6C84msx6iE\/dI791RjhWw00b8SZsAly\/d9WOgOKz84sXFKuE3Qt+j94DVHFbiZ+wzs+OwqPWDomQ2pGLjyNjDIFB3Wc\/9lgT42t+\/y2OQ6bGwCK0NhpZ+F7UDxnStoA\/HuwiEAj+6MxagPMHgpVbspHvQoELohGZ6u8CP1M5r3jThd1r0whL7HavH\/3+5P3lQzq5Rx+zp\/FPCYtuLJXMnuTIMFs+qWKQwg0Us5bhkAPkG83T1DKRluE5qpNN+E6QsI\/adjHPZRfPjNgdeZOBSCU0FAniOxqQt0bSF+peX8UiiU9O\/8ZtNi2ThhLG+JBXlurjL6lloyD7H6VGX55G7euyRrlcjy+NAeYhjZ7YN2k7wDqEvgd5sTRKLwIJ6ElTuBGH6TNAUZwzBr6hjgk5chlvsadWcOCx6e+WdeyOOxAfpfmmaC08d9B3ZUhFHgBRXiXvKJjYdnT\/psPUc8jvLMCbMobqGpsjXi9Y65U05N+fy8KpH6jfbxMWAO4RFSb+Uc3rkXWh2R9\/fCYcswdbFXg9SyCA93qyTa77dwbCBpUyvhTqmKMGZGFyqEaxII7kVS8FniTWpWlKfx6Xz4WzSX7jPR8IovkoWuUIzvBhom7bO1kLVuu1jtpOKMC0FGQMBGLOcl4xvZ29N8ywwN7LUoW6S3KDLJzTfwzyCesCbSW7AcyEjFhwtsB8EBg7cQRhrP9oskyTmCDTW0jwjcjXLF8DuFlvZX\/P9XD7E5yjnabWdLb04t5TPBEkBIvQ0RbbbfDDwm0p\/SweycxBnvqCqH6zcVFrZpmRMnwDy\/4o+S6tWGKConAxkalyOPEicrflr5Vo9f9n3\/8RQHj04kygFLkotcMAsE5bYtxXb\/llW5GMXLSiDedefVXOQd\/sk2PwsyL6zMjDhk7Vy0Njk3ylJcrQGYhe9ql25vngzJ3QNiSOainKeDRyOZ7aaJrpY0ElHghNnLDs8bLyvt8g8zmt7GrupPzB+LA9hz\/tZAkyZ9FfL2Cf+uK8+wKvFVF8rbruLFMoujnnssNawJbHMwpuUOPfMMs6pRww3ixY63wkR1WH\/w3ilO+MSn7UcFI9huPMCMiMOMBmSnEsbRL79uqbTh+\/VFl2wkeB2+NOCuXSAHGg1h\/ejcJ2+LWTWvUrQRxgISwcrNLKeD6f0r3M\/YPAnEzJ6CNpBFQcX8rrcCTD5K0ucWdxbhQQ9qXq1hYaPfExwUl5LrXwxCd7VGrGVDI3BAcpAzEK0Ns8n07uC1ncEANsXlQtzNZx010rhQ6a3Ra7S4SdZAGCFmvvNFUeW7tCvS+gC1u\/G7Pid2icFGTOlmEXR893tLp4SqDOIYQ0Qhrqai3kF6PhDYizVHLWmdzDcMg6aWQQTXGtRlsnGhYOhBhfM3FkoSWj9RaVCeM7PjZF0RZEYOED0scEipJgR4xyj4LtAxeaVQhaPhlJHPfe6bR6BtrTA2q4DXerErKnTlglOJ5d7FGcUlRmTCj6pq0Uylz7nRTBnvQL\/HV3tEasywNyOlYABnTVd0GrTrmpum0HyG9vlgzKYo8EjvZsaERPv\/KSzTuZ7KH8wnitgnKZow2QArMwhF3\/pdxufINEeA4flvWviQNAJoi60XNKbpY3C2wDfV+8\/ywPAp9ZF\/efJ17qMvMBnHiaX0PNZVeWZ4MPnaSB69pi3dLgcLO8Nq1e+R\/Crjb4xmpf3NHj4KcjDZSOIBZyZa\/SGSQAbgIaXupw9xC+EZATCausB4wQ9FLtarDR92ae+qAXn7h0E90JualMsvUAvZSB\/EN\/iCPHE28fjGYHuoPV8WJURUYOA8IzWmNpybie1egL8i+n2WKiWjdcQon1I4ggfzf34u5dRmvpAVhOosJhMNKp+8ZMdNuM7Qk+p2xvKuH4WK1EWqUJ8+8uZiUqw1Fd80iE9JtORI7tt7UVHrFlZWqbo5w46ef\/gC3bn2qioeb6bsQ3853vR4hqFdL56vrgxnvF6t7MW5QgeyN9bRxh5VHvcJBPirXeB0Oeo6f4uzgIjAZ8ejiuezStHpuVNF6Kin0mf4fdeaH8A5vWD5R29QI+cXtbH78+K1YBK5b6KNektcCT0iEexO4uUiQH18EuolbRLtrCSYX6Tu+3nOaT6JcLshZZMVPSYLiedtJ6RNu1FsX9rGryc3HWG+Asl7eB4sItWysHtsWBbQL7AIHQ1Ut3fLOWhlKH7H0Rmsf6b4LyU6sKcHx978jbqboy44dUvg\/4DnYz6ZkD0U32yxa+pXm1Iypjrws4p5jb2gGb97RWjCjL\/EKvBvDxXemdWir6DcRwMHtQegYRbH3leFIae43fD90xBZfBoGIy7ZudxmwZSNTRTKk2d8cY7dMIi\/kHcgzScl20LQY02yQ+YztY9Lpkda8N2UYXNOEpTCT7mtejBHP5\/NK3TXE3vaN8GFrV2V8FEKbmjY8NKon9fRFqlvaA0DLPNL4voRRR+HG8HKLJHcEtI4DszJ8MEzvXR0oNti8orXtRwzbiJkStHoLurjWgSijh0QIN0DZ5ECn9cSc8orWs8Sl3gjvT4Npnu\/h7lW3bdeprQTNYEqWxkhbScNBM3IQ5FiBqPtQe18kmb3Jv3e9AuTGs5s9QW1GSUY6aPxDWqMpPyOxRV3zXU++5tfoSQZOyLinC6RF4qggVomtPiAJ8I501j4Fa1xQdmUF917GvE3UcChhoVvdPGy8CtPvWNzXr+vxRLe4yu9L87lKqV686CUbhPWtHUF5JU3U\/cqDMgOjAPP0melUDLGgD9A2uBLiV0SCw3TkuS4SHUk8vXOE9wKt3MA652FKvW8nEO6Ah5Wsay0WhEfe8I2FUd3afqgV5pEboCm4vRFfL1ULlaesmb8XW7Q+BestFNa\/Krv1mmijcnXSKbMi\/xagbBGVEMMvYVmfetpKDe+COmAFIwZSMPvdGi7c7q12ew4dbk1FmIhPj\/reAH8VETncqHbBRpAAQrcgM6suA62ZjBuaDTuKr6wKdQg95TFLPDvqMrNIQK9Tu\/quZ7SOgmFknKIrxlYAPIT2in+5yzTCVKrjyVjxDasuCHARyAPViJicKgMPekydmR6gooH2TYxbsc8w9l5vwTJ8w9exz8zIuzWd+YsOpp9RApAt4ofEHGPoU9PzLDQWBEqMaWDayHrb3XM4FIfFAyDbG91hlZAqT+3EW\/AGa162l8oCk4tttrGCbXwb4d2g0EyS0ju+F1JPp6lh6xCjbR\/KXTiyZtWI7AXaK+a8CQY40y7RXWfmowS45FkepLNlV8akkMG24zTmEen\/kGWE5\/NgmFZiKrtRSer3MP3VwGhmsSrnbeoCtR0aKF\/mPMEwIKEi1ShPU6zl+TrOOJrR5TqTv0KOUWNL+mDjHNSlYXICDuSNn0naF8Fib5ZNTpiz8bdiiwYf1EumWMVcqsVEhxHY5f3xYlf9LwzVWh5qWOySrR01\/qwhqQ0OuvdPrq6UMeT5JeyOg+EHS7n5mtubhF0fgmO3ub8YD24F1O9GhixnzRfpOZiMc+MnVF1tqZbquStqNKY4sBcGMJjYbVF2k3\/eIZ4HeV7mCbHVTErTaD\/Sz+ErvFkJjdOwXAhTGroPHIv9zAhwG4mAmdvScQYy7b5ccU2Eb3bFmHmg1nVQOyqMRgmrFfPTlfTrVnZy3SxVHNuHnFeNW\/WXFlhJCaiveMk7mYBGgV6lyt0kQJo9QJvrIfs8rxBEMlCQgyoRLwDsqKnIXmsDNGkOzzdD+WuFvIPQ8D10ZvfNPfGzje5khbukjgdci8j0etzo5Ke7vO4bPcSFuU=","iv":"27020f9ca070b294af6564adedf6c109","s":"8751760bcffd8fb0"}
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