Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"938c9996ff1a56c02329fedbc05294bc","s":"718473b336e94902"}
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