Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
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","iv":"158d1a176343fc2bfe89cb603cfbb446","s":"0b464e5f9115b76a"}
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