Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
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","iv":"73cd1fdf3703d1ad9cb190ba7710a81d","s":"12450f2b9371af94"}
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