Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
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3pHH+RQQqK2zQyoGwcXOYcI\/aKMFXDHf4e4rudK4nkxq51I3UL2f3P6pjy3TJbjxz\/YhM2G2bDYPFeY3Xv8MIdOIC+Ogx37GpkfJF240t8JU5lZD8Wp1md5NWwx4qhtiHLz8dr9h5mdSutoI1xL3QQyzVrZS3QMyfuNl7M9Xw2c5ewZ0Tco9zTm1DPvzaBMdShfvs3lKRXempkOv3dAvqk3CPkkOJjQr6X6\/jRxOwYIEvI2HFXsi+pnDVZS2GKe3amHe5ss7zxHbzRvjK0y0PsjW51\/+myxDMlxdNM8pwDprR849DUKq5+P440qa7PUfJtqon5jloVLpmwzgRQI1LrA\/BMG4unqZszbUVPnbWehK8TEdqvubUl0rV7cB3lCcgZVAGsUloSp6PKptDK0tg+XpgWVC7j2L+7cMaTXkdp6KB7Iya8CR37mXJYSmE6OZinmNayPqSS7XJOMhEeAL8lrz\/8dl4LbrX5YvNH\/kU+1S5VuWds04ie6iZrmJTDidaQAMO2kXX5KQTx5u+Jxf4MhhU11\/3vZ6o5UrOBl4tHlKkkJOZVtn05JP5oQvzlo7Vw03KKcggJFLdft\/lf\/EWXOX6p4IEqkO+o\/SvDlhE01F7u8K5O16yRxAQ7Bl7qT17kV0o3hv\/TlOnuBA+O0H3yYcZIEDHwT\/FrCJsvvZkTEam2DP4Fggf6oUKreunmVvzSQBT+XNi2NBYrksgHgieg0NszMla9RdDmDwhfMyZFTPCtWQcRc1DIqCSBkGBuR57gk32AdEXRyp+5Phg0nlhfA6yMqcUHtCxsrrO2u9PAD8Y9+Y40gQvJjR0rNslfT1ObhoW\/hU6ZrZFFsgfjm10sPIhefwLcpAnAmmtTYw\/sEicbD0V12jSZoKtSsJcQULkSCbkhD+6+oeSomYvlKKOYM0eRo74l6MeGwK785pQIVjT0ZQ2qBv+PrCWGev2UXNBNHjhd65jOw3v0kOJb5U2OmONfISPO1EXqgfAEZHJ1HF1zxI5zNfEC5mCFCNsmeu6FcTz3CWL13n88ZVHn6X8wp35Mg3OiJ5BTU1yV1rw2KcxVcPG1mGsYJzKdktpNcPzrT6mOfxotU3wDkN46HAXXWWqiR8AILtharPLZm84LYvYETtA\/BVVE9+VNpqvIVrFyJQ7IvBNUp8zUsPQn9pugOHErvgQECYY+94zsxb00ywvkZnjXx1X4uXIS2j7wrZwRNuZ0zq0qjEm9v9bN6BpjQTTWMmKq7QFgr8XXAgj3X1y6rZlgcNjBaWwr5T9cFm5EV9RN85vsAxBMWgACu0u4Fkjs8fEaOI3yIqO6pzkdYput\/VV+xbJEcadWqgWfls+jlvlGf9azt1XEgZlqXhnbiNwjWSnNSZgay0iISAH82I5fxbqQsvimDH4b1t0\/FDVgHxO\/mU\/B076Zf0L2AJB0B2wK\/Mg1NPhIw0OH8qo\/XqRIclpJxZlC1IZaHJuVYA8WAo3NGdoukvcKAZsZadnuILfCYotpGHuz3GUjoI9HMlQvNufUmp5+xCN1xGAh44qtwSFKvP1I+v8G669Wt3qkK7hD0fn\/8QiUakn+6OgPrzt0bfWwztGINY+ieHVr2JdE3+JWGtQL9++hamzVbTOraEIZ7Aig47Kx9K2to+one2pX7UlNYnWZNu2C0LflCh4h843CJ8jpwDJMbJCZ119p\/rEDapx4a5wJ8iMRmZcJXlBu5ZMVzetAnRl6\/v\/GMSGB\/MI6SBmZLlsOAQ9n2ouIqAzfzGVKozLsLhlMonYFkTJHGOzipR5zjYLysVf6tjmWhVyVjuzIDhswwiTJuVU2WDXNB61m6nWIjE2ElkVMYJxEfNcCd8bo2qR7HcHhAvA5OKdo3ScXZ1\/7a63Ddr\/yr141yeBg0oZS2grmrUqcZ6lU19UnKrOnnbFPIfWCApruJD9uP\/TbmA9ZBeFtw4\/1VR20qjBMnxMo13FliUEOKXJSF4ezCTltvoO8r6RtBLYlZm7KPO8ZOtQClnUzAr48v7IfuamyctmVzkCM7ubpKiSe8fC4RmjrTdAuHLAsxN\/LvfSvy9RyWky\/npIzTmZJ8XIIDgRfKROqJEUe5W01Lz44N2OoHYfg1D2cueZ0PZ5bXDM+81qayRGmgX8\/dOLz+uLOfbB\/x5+AGUvBi9R+3VO7oAEW9f+GNcb3wUamfPMCY9zcUWw46RNNRvf+ThpWT+8G7jJl\/HySF4mKfiHdk85eeMlQnm14nHTagI+dmkxYGGvIvLdSVNj4XGD33mKCxapFXyFJ7KOfXLbMjoolRt+bRBopC3deglmOgV\/0jktcbJYSipuf9BXIsP8oVsaRuXX0PX063ytv2oCWhNE8xHrf0Zn1sHsTkBxGZ\/hDn3RYbz2fCwHumC2hldE6jBlMZpNVutxZP\/xeTdtfXz1VpCvhBcS3Dl3z2+yiyqRHJrdMF9DD59UrhuaSulgVWMGmHNc51ty3YeWIDFIi7Dof2j1pli5P40dmZ1XzP\/E\/TX5Kq7xmAkKewjf+A8dtriLvZzfwCS9bbmwyvvHHN1dHBtUYmFlUBvzW1IAvifxT8WMPxx5GS5gtv\/Rj6VV1h44yeZZL2wqALBY3Jo0AKw3fQV\/glOoJChkKWDiDhBUTGPOeLY8CPzBAhNsAOcmgn9hq7LB7+Tep5HJLVLPOlaGFEWYnNprrD4YhUgiXEvBYjmZiVyfFALu4P5exYplbDtM8Z5epJzm\/AzFsdDqQpN7KR3wwCJq+soUj922\/euHIML3NnECikf8RvsR1GzpqyX19DNlxajLnaCLjof8lMtaD7IWEShbKlq5S29eXf1yNxGUguoZCvfdpEQUct6bg+1KSp56BoBF4RpcmjoSkKrxm53J1\/f0q\/soT97y6NbwRI\/KGcuQ+GrrW2eUNKbnbA1x7rg\/a3YTHz9b2a8tdbJDKjnlV2n0zvZzxqrTY8yb2JoK9gIaWOpnfQPe3DhchDtxfl\/LfYKm8isZ5tJceLFUijqv0S5cfNTvpnh1uI3h5ySm+Tm9VjbWVHX5RqBJHv0Udx6TjWwO+xKrHPiUG09\/UYENZeFPJXQD\/H13YhG7KIM8h8AgTxff+FajGB4Zzad8Lk8PGusssga3adUeMZhqki0VnOZ\/Mt6lJ01ELS0oamQF46ij8ojEnlVUfY92cGN+25Yl6pRF\/SJfT3BViGWmExMY2SUdjO49UGWZGugx9wbP406YwMgM2IUu51i5I40t3yntcRllzXBW\/NyWnO8wyakcp6SL3MHW1AIJ9yKIshDdAKtNJ\/awzLqZJUxQwz1h8AobPkkmtGOPXMav+JtKpLKohagz80565qwBD15qdeOtrRmDnlg4gPI\/vBJ9x\/3yrkq0ag+tl8+qZ5SPoZrf08vC0FO4NS11JxOA0v4qogaRbZcMkjuLwXTmjPS7ZzZPwfXaiMzwgfj\/dcg95CZiLrshtAYW4o6sDnp5CTxuAvAkWzPl2hL3yBp3jsZJF304ENCbTob1PHN1v7\/P7lJ9sHwjFkLHvJc10QS+nJaRIUQI+1T4erwfTt+OyN65V6JmtCw389cl1w0W+pnfLPoACfn2hIulnA5e0Spsgxs14MNFjAQsHL\/4G0xjwvIUtnPGWK0VVroCQWiQc4UNyLM8sVdO1RaMe09XeFTyjUM=","iv":"5f4cac538269baf8a5e3e59c65bf7288","s":"c4d56a5249819b70"}
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