Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"5ff1ac5909acb6f5194e1aa08a9439fe","s":"96c126641145e994"}
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