Multichannel
July 31, 2013
By Jen King
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
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","iv":"03732fe4827b4631f654e75928a113ae","s":"e68c1ccdca9ce0c6"}
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