Multichannel
July 31, 2013
By Jen King
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
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","iv":"4548c1a8a2106af59141201414ccf442","s":"87f3ab0a16f76cc4"}
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