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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"07d4fa4fad8dad6c0cb52221fea8cbc8","s":"c0cbd825b3445aea"}
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