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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"80ddc1a538226c4700e7c5261def2cad","s":"6143cca24a2ea797"}
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