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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"c16a3b7e22040777c2c4d1e241c01679","s":"5f9ef59dcb9b7d0b"}
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