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Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers

October 9, 2013

 

By Jen King

British jeweler Graff Diamonds is celebrating the 60th anniversary of its founder in the jewelry business by recreating the “Hair & Jewel” composition piece that catapulted the brand to the forefront of the high-end jewelry sector, a move that is likely to spark the interest of consumers unfamiliar with the brand.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  3. Watches and Wonders Geneva reveals new plans for 2026
  4. Hublot signs Jung Kook of BTS
  5. With ‘Fireflies,’ Valentino finds power in numbers
  6. Porsche Technology Apprentice Program graduates 100th class
  7. Men spend more on luxury, but shop the same amount as women: report
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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