News briefs
November 22, 2010
By Staff reports
Today in luxury marketing:
Burberry sales soar on the back of digital and brand strategy
Fashion house Burberry has reported an 18-percent year-on-year jump in revenue to £673 million for the first six months of the year on the back of ambitious digital campaigns focusing on the brand and simplifying buying, according to Marketing Magazine.
Click here to read the entire story on Marketing Magazine
{"ct":"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","iv":"b2ea470e341449ba305bff9727f46780","s":"50f06c0b11448061"}
Share your thoughts. Click here