Multichannel
November 20, 2013
By Joe McCarthy
Lexus is injecting some of the zest and energy brimming in its "Lexus Design Disrupted" efforts into the traditional "December to Remember" sales event to marry two sides of the brand's image.
{"ct":"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","iv":"b7e569b9543dba0e68db967f9bd9181c","s":"379b838968e5b64b"}
Share your thoughts. Click here