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Lexus recalibrates December to Remember TV spots for brand continuity

November 20, 2013

 

By Joe McCarthy

Lexus is injecting some of the zest and energy brimming in its "Lexus Design Disrupted" efforts into the traditional "December to Remember" sales event to marry two sides of the brand's image.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Dior builds five-story statement flagship in Beijing
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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