Multichannel
November 20, 2013
By Joe McCarthy
Lexus is injecting some of the zest and energy brimming in its "Lexus Design Disrupted" efforts into the traditional "December to Remember" sales event to marry two sides of the brand's image.
{"ct":"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","iv":"82ef695ebadf3265013ef2b848fad1f7","s":"a7fb2511bd43a22d"}
Share your thoughts. Click here