Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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","iv":"ce087c3a27b308bf3019001166f3433e","s":"33c93e9cf1353543"}
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