Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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","iv":"9ab5371a6f884f1e980a658759a9db39","s":"4e67592534c4abad"}
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