Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"06bff778f38107f77fb4354de5508643","s":"bb0523ae5ddcdbf6"}
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