Research
March 11, 2014
By Joe McCarthy
German automaker Audi's brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.
{"ct":"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","iv":"266d22bee850e0915612b2feeb7b348b","s":"720736d66d74bf26"}
Share your thoughts. Click here