Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"a34901e2d077d58939d97a9a8a82d5d1","s":"4e82d34373375523"}
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