Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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GJ0tOVMZIX97zPnfmMlh9m8VHs9qUZ5sYEPczCgjPF\/qumHVozARzHYRbK3hxWa6Exjuin6n13eaVz3KHnN+h6Q0zEmr4JsAjaVBmLE2rvOWBtUx+oLtNfP4Oe2SSX\/NkpG1gnmitgWeXdxNKSZirGemGBmbpH+O4EQMcuDRUlPldOJireXOxhrDvZ5MHyQWNkre1GSW1fLTXCF5bBlhRLD5qKpKA4w40nzQ+avi+bYAiMAe4abLC5oYwnq9\/L4uQl8PKb2CYZmJlqFw2teaMso6O9bP18mRS9twqounD8v4W1cFdaKtcCHARGm4ewdpUUFVAgA4HC\/SEJLrDDnd2oEYxFvu1m9SFUvWcrKiJj5dVVTohMvtE3qry8vYDHvki82X+Myf8E7+f9+caABasyXk+kdnsV3uz3H4BB47z23X8uNumHjhmtfYPd\/zCu2YCcIl6XtdV7NjjBbRR+EMnlqCeorOoaWgCItfgPMUiIKUYfvaMwwJJZSOatfFecBmY8VCn0END\/gf522ibMPNhOO8SvaQDlUYMzVefzq0T32QCdw36QDYh3k6bNbYaD9aQSFH99JoFGaOh61O59BGFTQ\/qca0i7R6VodIlioPjYIDG02alDGIYJArreEnhjEGye1NOo9lVsU28qImRLUv80yzgGUtGH5+wfiGvcI9zstTvP7KkpV5T4erHpK5h\/agJhVQ2OD\/AVfzcBnJoW72q8KNxZkVefVgKvkDaip0RNnxyVGvLq+cUGlkqpb4Pe9ZuwF5bvYHvtrwjjfrGqapIXOaLlqBs9FWgQ+0idCIgfy78Nv3JoixajSSCe\/0u4lTiGYv9xCZakaZOuwWfE3uzzghIOSsAhreNPtnBpd7VyS0q5PnM5ZBEBltPaRgYza4bueZrpUOr7ggH5Ragv68J2PIoqRn5CP\/gOmgzEnw1gsW8iGdGv5wU6vIYoLwSkn5aLt+BBZ6vhJWQjIB6gn6U21co+4qEn3YtRrNc18yeczGeda4eHCso2patLw3R5nTazvIi+NHZYw5xyE2wz8xgaMJFfZ\/QG4B+9BdDKifpxeanhwFHu+CHGECs46vmYfaD1apCn7yESUVRL2ALrU1jNgQqW3uqClmThfCKvbsxLUhTn+s1gVkOy8ioan3NFW9+eTaHi7rGmsHCqI6FkfVRovpL0tMfowW1j\/e4Xj7Q\/0o1aNMVX11doMimn40jci+xivBQqYEGWdkpcLZLmfrcUXaJ5c1fj1Y2Ydc9Qmdpsw\/7vkOzetQl+YnHe1GkK6vLaQrYntJ6h+MCRsy85h6BHCnkOV8i1W5Mph1LJ\/5tT5PvMsTmZjRQCAKKy1TEWFx6Gp5b45IGHa7AIWMmKWUIE\/H\/jO\/ojkBnqsPgJgwJSzF4JQI+YAR22q+Xbl6kCS5uwSURH6dChFVn2mnbhN8hW3ovHSYXAcY4rAMbR5NYyx9SxTOPtL96bfiuCShMoqazhOAbLGqOxlMAyn38ZcaEeUyfs9+QrmXCH\/XxnCyUf8ERscVR2mgg5BKSWOIim9bljg268PJHSVXLmgJYWCYItPPC1bxf6\/nxVDiJodzBnijjMPhJKwKTnYQg+iXLZHBOA1C6Ax50BAJ1lFPrErro7CaEbINmzJ1gsTEeQuR5Cw1hPuGXz3LMUxidqmkfLGKmsYcB+ZFja+3Utz1+OPx5nZf9xMgc2fO5oDooqS+TSMPEMTIQMdB8DKZkN2s+gguITveYfCrbzzX67mQn5DaUkOkxI\/zMUC6fZo+zpgRxV\/wNRb2ZN8oQwOrU41ngqP64EqVGZkn7dtZQ4BVnhFosKO\/A40rIUvFXyPQXqNus53cyNpwnx0R\/Sa3GTry1eX09cFqLFNcSC2tZer93YePL5SxlgxgNVQ7mbNloCqud3WjiUMd3QnLEiYvOK+tjlXZeLRkQRPNvBpnHpg2CNWDqqeD0B64ZcZwTNbjOLkKPZjm3lL1GN4fxHIyAK1A+wc3idEyOFQH\/v23kRdS2GwpcgEDRNb1HD9PI65oCAwbPzinoxAmf9C7nWdtqg6+4j2yZZJa011y0188uQHuSsy\/n4kvxU8YJEhOOGeMvVdHnm0pLQ9m7styHLTBObdXRp\/sfPvxbRRQUf2tjKKEndMvjx1BdQLYpX42X7JWAmUypovuiRH2n0OzAnB3IsEOI6I5LA95QGT9PQmPsZ\/f0D+lcIShqJepAOXiw0ckd7slDEga4BnKsta5ZfqedwEpY\/7xrrV+rZqlSWerPHGkGeOLbmTxu2GnmPh6WVsaxmzVhB21BBXXbZQp+oyrLzh8QQyj0RX+sLw8OwRNPmBAaRIvAZtTxHEoBBv4FEnomQi0MMyzhLgC7q5eKfHJXn5IWwHyLhF4JKV4olPEmu2yAPFOS2DR8fnYHSm7Tgb5tK4A78mRga64GLbLoYR2rHBUwKp9g4DNZDRn0vHfnUV7yQFNXRLnXl0L58qneNG5UZCGAtAuhhb\/IS2DzTWwu5d8gb4xhQkr8S11wSzL8gW4lfhcIJlgFOtuvCbMqrxh+k0z5WRug9gyaDNAlW0oQhw5vNjjpQu9m7bjZg0qzZHXHuAl0N4GtI0Ivlf75IETw70YoFti2x0Bq\/r\/iDUzPyWUizGbAMUKMaZUViRk\/6f+gB1RigK9LLWJMHQxTsvr58JkiOkE7bnKizgqW69p3nINRv130Gyv0cbm98WqeIfiEirY\/nnotgcpdmBuYc3wKu2\/kX1RuqYklgypFYY\/DBtsIcABuWWM8LMuxaTaTWhpxLOfq\/LKr2CPZ+Xxciz8Yez9wm7nTjuHaQ0uj6gSB1lbIADEf95MDusSA380Kk7XGez9CXtp4uUCLQK56Ay2cmzjMuWQ9usdcEYTbSupYQKW2Mcc3gS0DwYkfjFwf661PNLCYk1CSTXGf6eohF50geoI9PCIV\/ZiN1zrwHTtLj\/SgeaUZGafbT6di8+eiigQs1+37gWSC+wEr7eU1e6+gAKORaQgG5hs5FDCt8BeAEeKNjAaEhgOUepouY\/Dn9dVfwsSQK0qhdus31VdQWj0jzny1wcGcRgdROAitGkw0fviYs9OqbzWxJcPN7YdaHLIhx2Arx2jPd59ITiPPOx6yYh7\/hX+PThktrSEBXFijpJ2oiSWvP+msqrrKE5TQJh9sK8uXLxmC8LJE0jZD4zk3JEQzsp7ytJPer2p8qL4bDvhFauFDcqpjHBuTj2ITiF0vnaw3s0NZVs\/b7rSQNrEvB+0TpjwOfJrIpoDauFcH+DSF50ORZ5I+OvgtdmUhX5yBB0YA\/A5cDeC9Fb7\/bDsMOl2iBUnGlzl2o1ty1kyzB+XEmWEU+iPbllrInLymlLn\/b\/KVJB8cS+33lSx4O2v2qrN76blTleyvlKlMwk2zRqEtoG0jLWkJveY1z4ISDgz6aBI3RuVTiJbhJZHLbecv799N67mb5lYC5OdZ0BXu0Hs9fBXxvUEIALdBdP44bpbZJUDevKckyOTDCiFrq9uSIYWH1RyWmBo\/8ZL6CAzBucwqbYKzsF46SidVG8YCqX7kJxroCgKWjbx4cat5Q9CR32pd4s2gSqXPMj2n9EVUdKTPyRmnBhzTfrUG1DfzgaLOqtD8I3dSVdYosc+5ecwvGURJdsCm1w6EwOtvaSqUqsJH832v66MUk38h0\/JJ4qXW8b1eFTswX\/c8jUJo1Xpq0LS4x6NtX770oPlECSLuUBoH5Zr+jIemwOjMF9y3imyryMvIkL75IubyyFbZIdYJPhhGY7qk9blLiPbpMqPA+oabLBvw\/qQQloCdBqZL7uveD7DZQohvtAb5XWrefCmX3eoHAoPoqvbvV0U2g06laxSzAabxxyix4oUat7AE9xM8EtgaBdj7cCyh1cVHSgwGu+LMpT4tiBznJCgxRzeT4Hi1XBKyWqSf6agu5Hd5DSyaBGp1RNZ9fMvUR9UJBiuZqKoPQavsosE8OK6aWL3H6l1uTVazsuTr8g2xND5TI3QRSuoruvLmheZsLG6jOrxIk+2LhCGTOOhAnV\/8zJhrLrB8m7hNGlmiOCOZTPi74ozOhWtHPsTRaIk5JrwNKBF7BqZIi1ocHxv+JOEJQNOUkHStm+FeasbG3Qal+bEKk0x0F8BReunqo6U94rsVbGw9No8CjOJsEHnEPUBKwUY08t7CD8qeL14UmOz8t5vlaw8MdOCWiuJGMtGc7Cj+7hwhNHTgKsUSzZExKWe03EWW\/TbQpU9D2TDcw9Z5+i581BOu5cKN1Pn0MVol+eYz6bCb\/Sy9k4EuZEADIYRwwwfoocNqIUQmU2h2GxPX\/KfIzAooigYZO+wx\/lKZEkP491IJ8RwbTHLdjZ5t3NAb49n8e1BGoa8pujKyHRPaTEZKC6XWJVPq16PnG1EAM4VJuovmF32X0VTGbg4U5GjYzHEjLoTh2V6ztBmjibxzW\/7V091ulwqZyd3N1tSbaWMQkH9uD3sW6l9E4lQINggZUDf7nDiIJY6bEqzQQPBS9rRbZ35rZlfjcfxvdByZ1irWLFLZVbKXAXIBPRp3GWajoaldjNYPOqrLLrmCsp1FiIrrcRo8DgeHWSf\/hiuvLAGV8tDASRSXymrvpg2UB9GY3Zwelj5vczaZzn\/npdu27bAnL3v26FxeFDO4Tu\/a7CoazA60gew55buHS83ja+W41GNjdRHj04U79ZvsZvs8zzLaxfHKKW1PeB0CncUaEC6jjH8DlVKbd1gLhHitmQziOCNPN4GCIjcSCpT2d5imNt0tKvmua+7guZiXLYcyuujiZBo53KM1zyAn\/E32kqea9d3cvGm+FI2temUtOGZjqZRQpIrlWJEnJIF+KHOakOg79wMvZf2vDKychQ4\/otcMFl7TT6i3dsCOV43fyCelpxB49CZ9A9KE4xqa9Vy718jfPCEVg6hWH1RAuloWRfx5x8QcZ5BYhhHiftXwWwzFPW+NgFhzZHgQ8IePZ\/i6srT4lVEOwc3d1Zo0bSAgZYMVui1mUMBcodydgm8QNR6bw2MycUcyTD5JJrHyPJpTD3cfBGy+w7arsWTnGZhsO0vhugPkJhCSbFJm+W3426odgIqW4dr2rbBWF4rOqVQbM+AXu8pin2Ft\/AVETftz2rwjqZefzktp27NX9yKy0\/DDZt7B5JA\/AyVltj+0StcmT4AS80rYjDSau2Kxz\/bTZC1lQMU3edVzu5gmvoE4u8hJQnU0IrCW3yMpnxqh6g3DemW2pOOJFrkAg0Dt+A=","iv":"b9234520dc3d250b31f981df3c59704a","s":"45df258d1dbcbc84"}
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