Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"57b430da01ffd17637fe4e0fd7ce71a0","s":"51474a7a3e81132e"}
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