Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"b5fce3dc207913067beeaa90939c3c52","s":"7229355cb048a3cd"}
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