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Multichannel

Brands should act like media owners to connect with consumers

April 25, 2014

Consumers respond to brand-produced content Consumers respond to brand-produced content

 

By Sarah Jones

LOST PINES, TX - Brands should work to create relevant content that goes beyond product to entertain and engage consumers, said an executive from Dentsu Aegis Network Thursday at the iProspect Client Summit.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior, Rizzoli to release book on Lady Art project
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Fendi pays homage to artist with playful puppet fall campaign
  8. Dior dives into French Riviera with escapist fragrance
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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