Mobile
May 20, 2014
Montblanc's Meisterstück 90th anniversary nib
By Jen King
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
{"ct":"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","iv":"88db5d9a16539ddb34583c8ee83a3b3c","s":"4c3591900c90622e"}
Share your thoughts. Click here